So, just a couple of days ago, Big Pharmacy as well as a local influencer, Song Bill, came under fire for an offensive promotional video that depicted Song Bill as an Indian cashier using lipstick to draw a bindi on his forehead and using that to scan items. He would also shake his head while talking with a thick accent.
Following the immense backlash, both the pharmacy and the influencer did what any other brand or public figure would do in this situation, apologise.
But, in this day and age, is that really enough anymore?
Malaysians took to BFM News’s post on this issue to share their opinion of apologies being too cheap these days.
People believe that brands and public figures are doing whatever they want, may they be racist or offensive, purely because they can just apologise about it later and move on from it.
Some pointed out that some brands and public figures know that posting insensitive content will bring backlash but do it anyway as bad publicity is still publicity. Others believe that action should be taken against those who post insensitive and racist content.
“Alahai, can easily apologise and think that it’s immediately settled? Punish them by making them wash a temple.”
“As usual, since last time and now and for the future to come, everyone can easily apologise. Enforce strict laws that can lead to imprisonment as fines can (easily) be paid.”
“Do they think that in Malaysia, everything can be forgiven with an apology? The editor, head of marketing, videographers, all of you are responsible.”
“So easy to apologise. Who approved this? Fire them. If their advertisements are already like this, how is it like for the Indians working for them? They could be getting discriminated against.”
“Report to the police, report to MCMC. That’ll be better, people constantly apologise and nothing comes out of it.”
So, what do you think?
Should the authorities lay down the lay on those who post insensitive and racist content for the sake of publicity or should the online backlash and apologies be enough for brands to learn their lesson?
Do feel free to share your thoughts in the comment section.
Also read: M’sian Pharmacy Store Chain Apologises For Offensive Promo Video Depicting Racist Stereotypes
