Calpis Soda, the new carbonated cultured milk drink in Malaysia, is excited to announce the return of the iconic “One In A Million” (OIAM) after a 15-year hiatus. Calpis Soda One In A Million is making a triumphant comeback with a fresh new format and remarkable prizes aimed at inspiring aspiring musicians nationwide, solidifying its place once again as the country’s premier music competition. The winner will walk away a millionaire with cash worth RM 500,000, a car, and recording contracts worth RM400,000, including working with an Indonesian artist. Furthermore, Calpis Soda OIAM will give away one car per episode to the audience: that’s a remarkable and mind-blowing 7 cars in total to give away!
Calpis is a pioneer in its category, first being sold in 1919. Media Prima’s legendary singing competition was also a pioneer, being the first reality singing show on Malaysian TV in 2006 on 8TV. Thus, it was natural for these two pioneers to create history again.
Calpis approached Media Prima with a proposition to transform the audience experience of a music show. Calpis Soda One In A Million is thus not just a simple comeback: it is a proposition that elevates the experience of a music show, for both participants and audience, making it by far the biggest and best music show in Malaysia.
In an innovative first-of-its-kind for the marketing industry, Calpis Soda is the Executive Producer of this show. Calpis Soda brings new excitement via multiple content and structural innovations to create a refreshing take on this blockbuster show.
Recognising the potential of entertainment as a powerful catalyst to connect brands and consumers, Mr. Santharuban Thurai Sundaram, Chief Executive Officer of Etika Sdn. Bhd. for Malaysia, Singapore, and Brunei, stated, “As we work towards uplifting Malaysians with our newest pride — Calpis Soda, we are committed to working with Media Prima to make this programme a grand success. This icon is making a comeback after 15 years and has built numerous famous singing careers. Together with TV3 we will take it to new heights. Calpis Soda One In A Million will be the best music show ever, with participants and audiences having an experience like no other. With the tagline Segar Rasa, Soda-p Suara, the show aims to reward the one in a million with the most sodap suara as a millionaire, with a one million ringgit reward that’s unparalleled by any other show.”
He added, “For the singers – apart from the RM 1m worth of prizes- we are working with Media Prima to ensure they get the right exposure that’s required to springboard their musical careers. We will be working with TV3 to launch a song in collaboration with an Indonesian artist, aimed at propelling the winner’s career in the Indonesian market. We are focused on developing our country’s emerging talent beyond Malaysia.”
Santharuban further elaborated on the unique role of this unique tasting brand. “As both sponsor and executive producer, we have the singular opportunity to shape the show’s journey from behind the scenes, ensuring that Calpis Soda is not just a name on the screen but part of the heart and energy of the programme. Working closely with Media Prima, we’re committed to creating a dynamic, immersive and engaging experience that resonates with viewers across generations through the power of musical entertainment and reality drama. And to really spice up the viewing experience, Calpis Soda will also be giving out one car to the audience in every single episode — that’s a total of 7 cars for our viewers! “
A Glimpse Back at One In A Million Legendary Moments
“What’s truly remarkable about One in A Million is that it goes beyond simply honouring the season winners,” Santharuban remarked. “Artists like Yuna have embarked on their great career journeys through this competition. One In A Million has consistently been a launchpad for many successful musicians, not just those who take home the crown. My aspiration for the next decade is to see an even greater array of gifted voices of today emerging from Calpis Soda One In a Million.”
He explained further, “I want both contestants and the audience to feel the electrifying excitement that this revival brings. For our viewers at home, I encourage you to fully engage with the show, because each episode will offer entertainment and participation beyond the TV screen, on mobile. And then of course we have plans for a special finale. We have something unique planned, which I won’t reveal now. Ultimately, my vision is for Calpis Soda to become a household name in Malaysia, synonymous with quality and entertainment, bringing happiness and inspiration to audiences across the nation.”
Originating on 8TV in 2006, One In A Million has made history by launching stars and creating unforgettable moments. Notable alumni like Suki Low (Season 1 Champion), Ayu Damit (Season 2 Champion), and Tomok (Season 3 Champion) have left an indelible mark on the music industry, alongside stars like Alif Satar and Aweera. The program also provided opportunities for seasoned singers to return to the stage, adding depth to its legacy.
Puan Nini Yusof, Chief Executive Officer of Media Prima Television Networks and Primeworks Studios, expressed her enthusiasm, stating, “Bringing back Calpis Soda One in A Million with a RM1 million worth prize makes it the most exciting and prestigious music competition in Malaysia. We’re thrilled to offer aspiring talents, both local and from neighbouring regions, the chance to shine on this iconic stage.”
She added, “This season is about bringing happiness to both our contestants and our viewers, with weekly car prizes to amp up the excitement for everyone!”
Puan Nini Yusof further elaborated: “This season, the dynamic duo of Haniff Hamzah and Fiza Frizzy will bring their flair to the stage! Fans won’t want to miss our esteemed judges, music industry legends Datuk Yusry Abdul Halim and Ziana Zain, who will guide contestants on their journey to stardom. Media Prima is very proud that we created a legendary platform previously, and we’re delighted now to collaborate with Calpis Soda for this new edition. We encourage viewers to actively participate in discovering Malaysia’s next million-ringgit voice. Engage by voting for your favourite contestants, attending live events, and sharing your experiences on social media.”
She added, “In addition to being the biggest, Calpis Soda One In A Million is also the most democratic show, where talent speaks loudest and everyone has a chance to make it! Whether you are a seasoned artist, or a budding singer, or a talented duo or a newly formed college group: you are all eligible to take part and this could be your platform to stardom!
“We are conducting on-ground auditions around various parts of the country, including East Malaysia, and we encourage contestants to show up and hit us with their best notes! We are kicking off with massive auditions at Karnival Jom Heboh in Johor Bahru, and then we will cover various parts of the country thereafter.
“For those who can’t make the physical audition, fear not! We encourage and accept online submissions. All you need to do is record a video of yourself singing and upload it to TikTok with the hashtag #CalpisSodaOIAMTV3. If you are good, rest assured we will find you!”
Open to All, Your Time to Shine!
Calpis Soda One in A Million is open to all talents aged fifteen and above from Malaysia and beyond, welcoming solo acts, duos, and groups! Singers with original music are encouraged to participate, as long as they are not under a recording contract. Auditions will be conducted both online and in person. For online auditions, contestants can upload a one-minute singing video on TikTok using the hashtags #CalpisSodaOIAMTV3 from the 1st to the 17th of November 2024. The first open audition will take place at the Karnival Jom Heboh at Angsana Mall Johor Bahru from 2nd to the 3rd of November 2024.
Excited Calpis Soda fans can enhance their audition experience with our Fast Lane access! By purchasing the exclusive Calpis Soda Fast Lane promotional bundle of 10 cans for just RM30.00 nett, fans can enjoy a quicker and more seamless audition process—ideal for those ready to seize their opportunity on Calpis Soda One In A Million!
The open auditions promise an exciting atmosphere, featuring special alumni appearances at the Karnival Jom Heboh, celebrating nearly two decades of One in a Million. Additional auditions will also be held in various locations, including Johor, Sabah, Penang, Pahang, and Kuala Lumpur. This is a valuable opportunity for aspiring talents to showcase their skills and potentially become breakout stars in Calpis Soda One In A Million Season 4.
Join us this December on TV3 for the thrilling show Calpis Soda One in A Million, as Calpis Soda and TV3 embark on an incredible journey to discover Malaysia’s next million-ringgit voice. Stay connected with @TV3Malaysia across all social platforms for the latest updates and immerse yourself in the excitement of Calpis Soda One in A Million with Calpis Soda, your preferred cultured milk soda beverage for this season.
For more information about the promotion, please visit the Calpis Soda Facebook and Instagram pages now.
Also read: Bubbly Milky Goodness: Calpis Just Launched the ‘Calpis Soda’ & it’s So Satisfyingly Refreshing
