Calpis, Japan’s first cultured milk beverage enjoyed by millions globally, recently launched its latest carbonated creation, Calpis Soda, in Malaysia. As an ideal and refreshing thirst quencher, the timing aligns perfectly with the upcoming Ramadan Raya celebrations whether as an accompaniment during breaking of fast or enjoying a moment of happiness with loved ones!
Calpis celebrates 100 years of yummy goodness with a rich history rooted in the health benefits of cultured milk. Inspired by a trip to Inner Mongolia in 1919, Calpis’s founder, Kaiun Mishima, discovered the curative benefits of cultured milk and set out to create a similar product for Japanese consumers. Today, Calpis continues to honour Mishima’s legacy by delivering innovative beverages that combine tradition and modernity. With a diverse range of traditional flavours ranging from CALPIS Original, CALPIS Mango, CALPIS Strawberry and Calpis Chewy Grape with Nata de Coco, this new variant, Calpis Soda, truly showcases Calpis as the leader in innovation in the CMYD segment.
Calpis Soda is born from meticulous research and development and presents a distinctive fusion of cultural tradition and modern innovation. Named aptly, Calpis Soda merges the delightful flavour of Calpis’s cultured milk with the effervescent tang of a carbonated beverage. Introduced earlier this year, it offers a refreshing alternative to conventional lemon-lime and cola options, tantalizing your taste buds with its uniqueness.
Calpis Soda: A unique addition to the Ramadan Raya menu
As families and friends gather to break their fast during Ramadan and celebrate Hari Raya, Calpis Soda offers delightful reasons to indulge in its unique flavour:
- Choice Thirst-Quencher: Calpis Soda offers the zesty taste of Calpis with a carbonated pop that will beat your thirst blues away! Ideal for carbonated beverage enthusiasts, it provides a satisfyingly refreshing experience during Ramadan Raya gatherings with its lightly carbonated texture and sweet-sour flavour profile.
- Perfect Pairing: Elevate your festive feasts with Calpis Soda’s bubbly milky goodness, perfectly complementing traditional Ramadan and Raya dishes. Its sweet-sour taste profile and refreshing kick make it the ideal beverage to enjoy after indulging in hearty meals.
- Digestive Comfort: Enjoy the digestive comfort of Calpis Soda’s bubbly milky goodness after indulging in festive meals. Infused with Actigest, it offers a light and refreshing option to aid in post-meal relaxation.
- Mood Uplift: Spread joy and uplift spirits with Calpis Soda and create memorable moments with loved ones as you share this delightful beverage during Ramadan Raya gatherings.
- Revitalizing Indulgence: Treat yourself and your guests to a moment of indulgence with Calpis Soda’s carbonated deliciousness. Whether enjoyed at home or shared at a festive gathering, its unique flavour and fizzy pop add a touch of luxury and fun to any celebration.
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Amy Gan, Vice President of Marketing at Etika. “This latest addition to the company’s portfolio represents our commitment to crafting innovative beverages that are not only great for everyday
consumption but also complementary during festive seasons like Ramadan Raya.”
She adds, highlighting the versatility and uniqueness of Calpis Soda. “Calpis Soda offers a refreshing twist for those seeking something different from the usual beverages served during Raya celebrations. With Calpis Soda, you’re getting the best of both worlds – the benefits of cultured milk and the thirst-quenching feel of carbonated sodas, making it a standout choice for any open house or social gathering.”
Get ready to indulge yourself in the prevailing spirit of togetherness this season with the refreshing allure of Calpis Soda. Its smooth milky goodness encapsulates the very essence of joy and camaraderie, making it the quintessential choice for Malaysians!
If you’re eager to let Calpis Soda take centre stage this Ramadan Raya, they’re available in convenient single cans and 24-can cartons.
Also read: Ramadan Bazaar Stall in Kedah Earns Praise for Giving Out Free Ice to Anyone Who Passes Their Booth
