It is understandable that bold and creative taglines are essential in making a campaign successful. But this company might have gone overboard with theirs.
Recently, a cardboard cutout promoting an energy drink company has been making rounds on social media. According to mothership, the cardboard ad was spotted in a hypermart in Jurong West, Singapore.
It went viral simply because the tagline featured on it:
Source: Mothership
Guys, before you think too far, lemme explain what is pussy in this context.
Pussy is a natural energy drink founded in United Kingdom by Jonnie Shearer around 2004. Of course, the idea kicked off and he became a millionaire.
Source: Evening Standard
Source: Drinkwhat
Apparently, the cardboard ad mentioned above wasn’t the only one in Singapore. In fact, as part of Pussy’s advertising campaign, there are a few of them spread out at different locations in which consumers must find.
“If you can locate these standees, take a selfie with them and message us with your photos with the location and can you stand to win a 24-can carton of Pussy 100% Natural Energy Drinks worth S$72, t-shirts, caps, and other souvenirs. Contest runs from 7 February to 28 February 2017.”
Besides having an interesting tagline for its campaign, Pussy’s official website (the energy drink website yea) mentions:
‘Pussy Natural Energy does not contain taurine, synthetic caffeine, or artificial ingredients. Remember…..the drink is pure, its your mind that’s the problem.‘
So it doesn’t take a rocket scientist to figure out why the campaign was banned in the UK in 2012.
The creative tagline has also inspired some netizens to come up funny comments on Facebook.
A netizen, Li Yi De commented:
“If you buy 200 cans of these and pour them into your bathtub, you too can drown in pussy.”
Another netizen, Kamthorn said:
“If you ever launch the brand Pussy in United States, you know who to get as the spokesperson.”
I can’t imagine what would happened if this brand were to be launched in Malaysia.
