This April, adidas Originals and Mars has revealed the first iteration of their new collaborative partnership. Taking cues from the instantly recognisable packaging of the iconic Mars candy brand, M&M’S, the first drop of the collaboration sees the archival adidas Originals Forum Lo 84 silhouette receive a distinctly colorful update.
Featuring witty and unconventional elements at every angle, the adidas Originals Forum 84 Lo M&M’S sneaker is a daring twist on the classic court silhouette. The colorful M&M’S Mars inspired details begin with a yellow rubberized leather upper that is complemented by bounded TPU 3-Stripes branding and a distinctive heel piece – both drawing on the Mars classic, M&M’S Peanut variant packaging.
Perforated “M” lettering on both toe boxes as well as a removable M&M’S brand flag attached to the lateral lacing system brings a unique touch to the already expressive silhouette. Meanwhile, a peanut-shade lining serves as a subtle homage to one of the Mars chocolate candy’s most celebrated flavors and is matched with a pair of bold sock liners that feature a pack of colorful M&M’S.
“Mars is thrilled to be teaming up with the style masterminds at adidas on the launch of the adidas Originals Forum Lo 84 M&M’S sneaker, a true collaboration between two iconic brands,” said Jane Hwang, Global Marketing Vice President of Mars Wrigley.
“The M&M’S brand has long been committed to bringing people together by creating colorful fun for all, as part of our mission to create a word where everyone feels they belong. Mars is proud to celebrate fans from all communities through this collaboration, which is also customisable, allowing sneaker and candy fans to enjoy even more moments of fun through personal expression.”
Allowing the wearer to fully personalize their M&M’S sneakers, each pair includes a comprehensive set of attachable accessories including:
- Six pairs of laces.
- 19 lace jewels.
- Three pairs of alternative straps.
- Seven different Velcro chocolate candy lentils.
A fitting complement to the playful look, the whimsical sneaker comes packaged in a bright yellow co-branded box inspired by the iconic M&M’S Peanut variant packaging.
The inaugural adidas Originals Forum Lo 84 M&M’S sneakers will be available globally on April 19th through their website and select retailers. Be on the look out for more updates on how adidas and M&M’S Mars are teaming up to inspire their communities, creating a world where everyone feels they belong.
