Step Into Fun! Go On an Immersive Adventure of IP Characters at Malaysia’s First MINISO LAND

On February 28, global lifestyle brand MINISO unveiled the largest MINISO LAND in Southeast Asia and the first in Malaysia at Sunway Pyramid, Selangor — and it’s not just a store, it’s a 1,700-square-meter playground for IP lovers.

As the largest and most eye-catching MINISO store in the country so far, MINISO LAND is packed with colorful character displays, photo spots, and thousands of adorable finds that make it easy to spend hours exploring.

A Store Made for Wandering, Snapping, and Discovering

Located on the first floor of Sunway Pyramid, one of Malaysia’s most popular malls, MINISO LAND stands out instantly with its glowing gold-toned interior and playful lighting inspired by bright little bulbs. The space feels lively, cozy, and full of surprises at every turn.

Inside, shoppers can explore over 8,000 products across multiple categories, with more than 70% featuring beloved IP characters. Designed with 15 themed consumption and interactive experience zones, every corner brings something new — from cute collectibles to practical everyday items with extra personality.
Fan-favorite categories available in-store include blind boxes, vinyl plush toys, cozy blankets, stylish water bottles, beauty and skincare goodies!

Meet Your Favorite Characters Up Close

MINISO LAND brings together a huge lineup of popular characters loved by fans of all ages. Global icons like Sanrio and Monchhichi share the spotlight with regional favorites, creating a space where different fan worlds come together.

Several IPs on offer at the new store are appearing in MINISO in Malaysia for the very first time. The retro-cool Pac-Man collection has already become a hit thanks to its bold, nostalgic style. Meanwhile, MINISO’s proprietary IP — including the adorable YOYO Cupid Ring series — is winning hearts with its playful designs and collectible charm. Throughout the store, 10 YOYO sculptures create engaging photo moments, bringing the character’s heartwarming personality to life through immersive visual displays.

Whether you love sweet, cute, retro, or trendy vibes, there’s a character here waiting to come home with you.

Opening Day = Fun Mode: ON

To celebrate the grand opening, MINISO’s cheerful mascots Gift Bear and Friends made their Malaysia debut, greeting shoppers and posing for photos. The store was filled with launch-day surprises, playful activities, and lots of excited fans sharing their finds online, turning MINISO LAND into one of the newest must-visit spots in Selangor.

Whether you’re hunting for the perfect gift, adding to your collection, or just looking for a fun place to hang out, MINISO LAND is ready to welcome you.

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