As the world becomes more digitalised and fast-paced, industries everywhere — including in Malaysia — are racing to keep up with evolving consumer habits to stay ahead of demand. Marketing is no exception.
According to Randstad Malaysia, marketing is among the top job roles for hiring activities in 2025. Not to mention, local companies are facing difficulty in hiring managers, with 39% struggling to fill management-level roles.
Why has the demand for marketing managers grown? We have the answers right here:
1. Digital boom = more marketing opportunities
From online shopping to social media and dating apps, Malaysians are now more connected than ever before, boosting the potential (and complexity) of marketing opportunities that companies are only beginning to understand. And what makes marketers so valuable is that they have a unique ability to connect the dots and possess expertise across a range of fields, from technical to creative, which is essential when managing multiple touchpoints, teams and LOTS of data.
2. Marketing managers make sense of crucial data
Marketing is increasingly data-driven, with professionals relying on analytics to inform their decisions and measure the success of their campaigns. A strong grasp of data analysis and the ability to interpret and apply insights are essential for success in this field.
The importance of data cannot be overstated in marketing, as it also helps companies personalise customer experiences at scale. To better understand target audiences and keep up with the latest trends, marketing managers conduct market research and dissect customer data to craft effective campaigns.
3. Local brands are expanding on a regional scale
Did you know Malaysian’s favourite ice cream franchise, Inside Scoop, has one outlet in Singapore? That’s just the start, as popular local brands like home goods store MR.DIY and boba chain Tealive are expanding across Southeast Asia. Malaysian marketing managers, with their diverse, multicultural backgrounds, are needed to help companies grow on a regional scale while keeping the brand’s core values and standards.
4. Omnichannel marketing is on the rise
Omnichannel marketing is growing in importance in the FMCG, retail, and e-commerce industries, and more marketing tools and resources are needed to pull it off successfully. Marketing managers possess the expertise to combine people, process, and technology at a strategic level to execute successful omnichannel campaigns, making them valuable assets to any company.
Omnichannel marketing is a strategy where a brand creates a seamless, consistent customer experience across all its platforms — online and offline — so that wherever or however you engage, it feels like one smooth journey.
5. Shortage of skilled talent
As retail and FMCG brands double down on omnichannel strategies and data-driven customer experiences, the demand for skilled marketing talent grows, yet the supply isn’t keeping up. Marketing candidates typically lack essential skills like data analytics, Microsoft Excel or Power BI, and business partnering, resulting in a mismatch that continues to fuel strong demand (and salaries) for marketing managers.
Unleash the marketing manager in you
If you aspire to be a great marketing manager, one of the best ways to do that is by getting an online Master of Marketing, which you can now pursue without quitting your day job.
Study for your Master of Marketing anytime, anywhere with Sunway University’s online programme.
Future-proof your marketing career with Sunway University’s Master of Marketing programme, available 100% online so you can do your Master’s your way.
Here’s how Sunway University’s online Master of Marketing can help you stay ahead of the competition:
- Focus on data, analytics, and AI
Unlike other programmes, Sunway University’s online Master of Marketing features a contemporary curriculum that focuses on technology and analytics, where you can learn AI and decision-making, social and digital media analytics, and data visualisation.
- Integrate tech, strategy & creativity
Sunway University’s online Master of Marketing also gives you a well-rounded programme that balances strategy, creativity, and technical skills, with subjects like Marketing Strategy and Technologies, as well as Design Thinking and Creative Problem Solving.
Those interested in social impact will be able to take sustainability-focused subjects, too. And there are also plenty of opportunities for building community with in-person networking, mentorship, group projects, and live sessions with subject leaders.
- Study at your own time and pace
Sunway University’s online Master of Marketing lets you study only ONE subject at a time (every seven weeks)! Additionally, you can access lessons, assessments, and even engage in peer discussions through a 24/7 learning platform.
Throw in zero final exams and no large upfront payment, and Sunway University’s online Master of Marketing is a no-brainer for busy working professionals who want to upskill.
- Your own support system
If you need more guidance on how to go about your online Master of Marketing, you can get personalised support from an education counsellor who’ll help you with all your Master’s and career-related needs. You can also explore pathways to pursue a Master’s if you do not have a bachelor’s degree.
- Quality education you can trust
On top of it all, Sunway University is ranked ASEAN’s #1 Private University by AppliedHE for providing quality education. And it has been granted an AACSB accreditation, which is earned by less than 6% of business schools worldwide.
Study Your Master’s, Your Way with Sunway University
With Sunway University’s online programmes, you can finally earn your Master of Marketing while balancing your life and career. Whether you’re at home or during a lunch break, you can study on your terms. Designed for Malaysia’s fast-paced working life, Sunway University’s online programmes let you level up your career with ultimate flexibility.
Ready to be a master of marketing? Enrol for Sunway University’s online Master of Marketing on their website or visit their Open Day on 23 August.
Be sure to follow them on their socials:
