fbpx
Connect with us

News

McDonald’s Malaysia is Now Giving Out Free Storybooks With Every Happy Meal!

Published

- World Of Buzz
Source: airfreshener & MalayMail

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Many of the kids today are typically spotted holding mobile phones and tablets instead of books. You can see this for yourself if you happen to dine in any food outlet where children are given such devices and gadgets to keep them preoccupied.

Now, it looks like McDonald’s plans to change this with a very different approach to let children find reading more interesting!

Photo 3

Source: mcdonald’s malaysia

According to a press release by McDonald’s Malaysia that was sent to WORLD OF BUZZ, they have now launched a Happy Meal Readers programme in an effort to encourage more young Malaysians to develop the habit of reading as well as to promote family togetherness.

The launch of this programme was held earlier today (20 February), as reported in Malay Mail.

As stated in McDonald’s press release, the fast food chain has now partnered with world-renowned author and illustrator Cressida Cowell, known for the bestselling “How to Train Your Dragon” series. Families are given the option of choosing either a book or a toy with their Happy Meal purchases nationwide.

Des

Source: unitedbypop

For customers who choose to get a book, they will get a brand new dinosaur-themed children’s storybook written by Cressida Cowell. The book that will be given to McDonald’s customers is titled “Treetop Twins Adventures”, which features 12 standalone stories, with one book being released each month throughout the year. The book will be available in both English and Bahasa Malaysia.

To make the reading experience more fun, digital versions of the books are also made available through the Happy Studio app which can be downloaded on both the Google Play Store and the App Store. The kids are going to love this!

As reported in Malay Mail, parents can also join their children to read and interact with the stories to bring the book’s illustrations to life with a scan feature using the app, increasing family time!

Photo 2

Source: mcdonald’s malaysia

McDonald’s Malaysia’s marketing director Eugene Lee said that the purpose of coming up with this Happy Meal Readers programme is to foster a reading culture along with bringing families closer together. He was quoted as saying,

“We want to encourage families to spend more time together. The Happy Meal Readers programme encourages parents to enjoy quality time with their children through reading.”

“We hope that the initiative will instill a lifelong love of reading among children by making it a fun activity for the whole family.”

Photo 4

Source: mcdonald’s malaysia

He also pointed out that the Happy Meal Readers programme also aims to aid the government’s aspirations to make Malaysia a reading nation under the Education Ministry’s 10-year National Reading Decade Programme.

There were more than 300,000 copies of the book’s first edition that have been distributed nationwide, which were released in January. As for the Happy Studio App, there were approximately 300,000 mobile users last month.

A good move by McDonald’s Malaysia in promoting reading and encouraging quality family time together! 

What do you think about the Happy Meal Readers programme? Share your thoughts with us in the comments section!

 

Also read: This Man Wins the Internet by Preparing Romantic McDonald’s Dinner for V-Day

Mcd 1

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.



Just In

Collage 89 Collage 89
News6 hours ago

Johor Government May Implement a 4.5-Day Workweek in the Near Future

A 4-day workweek sounds ideal, but a 4-and-a-half day workweek doesn’t sound bad either. Johoreans may be in luck next...

My Post 1 2024 11 21T160023.537 My Post 1 2024 11 21T160023.537
News7 hours ago

“UPSR get D, SPM can get A” – PMX Responds to BERSIH Giving Him a Grade D in ‘Report Card’

Prime Minister Datuk Seri Anwar Ibrahim has opened up about BERSIH’s ‘report card‘ on his administration’s performance in conjunction with...

My Post 1 2024 11 21T114442.032 1 My Post 1 2024 11 21T114442.032 1
News11 hours ago

PDRM is Offering 60% Off Selected Traffic Summons at Govt’s 2nd Anniversary Event This Weekend!

In conjunction with the MADANI government’s 2nd anniversary on 24 November (Sunday), the Ministry of Home Affairs of Malaysia (KDN)...

Collage 17 1 Collage 17 1
News1 day ago

MCPF Calls for Vape Ban, Warns Addiction to Substances Can Lead to Unhealthy Behaviours Like Theft

The Malaysian Crime Prevention Foundation (MCPF) is urging for the sale of e-cigarettes or vape devices to be banned or...

Feat Image Lesen Feat Image Lesen
News1 day ago

Anthony Loke: Road Users in M’sia May Have to Pay for Physical Driving License Cards Starting Next Year

Transport Minister Anthony Loke Siew Fook today iterated that the Government will continue with the implementation of digital driving licenses...

Collage 15 2 Collage 15 2
News1 day ago

Filipino Couple Caught Living & Working Illegally in Malaysia Using Fake MyKads That Cost RM250 Each

A Filipino husband and wife were arrested during a raid on November 19 at a house in Pandan Indah yesterday...

Feat Image Apple Ind Feat Image Apple Ind
News1 day ago

Apple Offers to Increase Investment in Indonesia Tenfold to RM446 Million to Lift Country’s iPhone 16 Series Ban

Previously, we shared how the Apple iPhone 16 Series is banned from being sold in Indonesia until the tech giant...

My Post 1 2024 11 20T144359.263 My Post 1 2024 11 20T144359.263
News1 day ago

BERSIH Names Ismail Sabri the Best PM Since 2009, Calls Out PMX for Lack of Urgency with Reforms

In conjunction with the upcoming 2nd anniversary (24 November) of Anwar Ibrahim’s administration, The Coalition for Clean and Fair Elections,...

Announcement

Latest Videos



TRENDING TODAY