Remember the good old days when phones were just used to make calls and send SMS messages? Neither do we.
Today, there are so many more things to consider when buying a new smartphone, and with the huge number of choices available out there, it’s a lot harder to choose too.
Each new smartphone that gets released these days has so many new and different features but there are only a few main things that consumers look out for. According to a few Malaysians, these are some of the specs they definitely look into before they buy a brand new device:
1. A good quality camera
“I tend to lean towards a phone with a quality camera. It’s great for making content on social media like Instagram and TikTok.” – Danial, 21
This is perhaps one of the top things people look out for in a smartphone, which is why every ad you see for mobiles these days would highlight the camera specs it uses. With that said, triple rear cameras are usually a must these days with at least 64 megapixels, wide-angle lens, telemacro lens and night mode.
This is not surprising seeing how we love taking photos of our food, taking selfies, or shooting our country’s beautiful sights! In fact, one study found that people in Asia take an average of 15 pictures a day.
Wide-angle shot
Night mode
2. Extra built-in photography & videography features
“I have limited skills in Photoshop so I tend to look for smartphones that make photo editing user-friendly and fun!” – Sofia, 19
In relation to the earlier point, users also look for integrated features that allow them to edit their photos and videos creatively. If a smartphone has built-in filters, adjustment sliders, colour adjusters and other photo and video editing features, the more value it adds to itself. Many Malaysians today love to create their own content whether it’s for casual or professional purposes. Having convenient features built into the device makes it more appealing for those on the go.
3. Fast processor for a lag-free experience
“I used to have a smartphone that kept crashing even when I open the photo gallery. It can’t even handle its own built-in apps!” – Fiqa, 27
We all know how frustrating it is to experience lag on our computers or phones. It can definitely put you off a device and make you want to upgrade to something with a better processor. The processor determines how fast a smartphone runs and the better the processor, the better the user experience.
4. A fast, smooth and colour-accurate display
“Some phone screens produce much better colours which are a lot nicer to look at compared to ones that make everything on-screen look dull and washed out.” – Raja, 31
As Malaysians become more tech-savvy, they tend to look into finer details now when it comes to their personal devices. More people are becoming aware that smartphone screens have a sampling rate that determines how smooth videos appear during playback. Smartphones today also have much better screens like an AMOLED display which produces over a billion colours.
5. A light and easy-to-carry design
“The most powerful phones back then were the size of a brick and heavy too. Today, there are phones with slim bezels that are light and can withstand falls and scratches.” – Nicholas, 33
More and more mobile phones today are made smaller and slimmer but can still pack a punch with all the power and features of a flagship device. Our phones are basically the only device we carry with us every day and a cumbersome design will start to wear on most people. Ideally, a lightweight device would be much better especially for people who are always on the go.
6. Long-lasting battery and reasonable pricing
“I’m usually out the entire day for work and having to stop what I’m doing to charge my phone to make sure it stays on gets pretty troublesome.” – Jonathan, 25
It can get pretty annoying when a phone needs to be charged multiple times a day. Ideally, we would want our smartphones to last an entire day without worrying about running out of juice. We use our phones for pretty much everything these days including ordering food, e-hailing, banking, emails, and other important stuff. A good battery would be critical in most people’s decisions on whether to buy a particular device.
On top of that, pricing is equally important too because everyone is seeking value for money. Just because a phone is affordable doesn’t mean it should compromise on its performance and features, right?
Thankfully, such a smartphone exists! And it comes with everything we talked about: good quality cameras, long battery life, lightweight design, a fast processor, excellent display and an affordable price!
If you don’t believe that, then you need to check out the Xiaomi Mi 11 Lite smartphone!
Weighing in at only 157g, this slimmer version of the Xiaomi Mi 11 is not only super light but also packs some really impressive features you’d find in a flagship phone! It offers excellent performance with a Qualcomm Snapdragon 732G processor and an amazing high-quality camera cluster for all your photography needs.
Aside from that, there’s a lot more you can expect from this ultra-slim device including:
A cutting edge screen for an excellent viewing experience
- 6.55” AMOLED DotDisplay with 10-bit TrueColor support
- Produces a dazzling 1.07 billion colours – 64 times more than its predecessor
- Smoother colour gradation and a more natural transition between hues
- Minimizes banding
- Reduces noise and blemishes on the image, regardless of what angle the display is viewed from.
- DCI-P3 colour gamut for high colour accuracy and retention.
- 90Hz refresh and 240Hz touch sampling rate eliminating laggy, unresponsive screens!
High-grade cameras to make any shot look professional
- Rear cameras
- 64MP primary camera to take professional-grade pictures with minimal effort
- 8MP ultra-wide-angle camera
- 5MP telemacro camera with 2x more magnification compared to normal macro lenses
- Front camera
- 20MP front camera to capture every detail in a selfie
- Night mode
- Both wide-angle and front camera optimized for low-light conditions
- Take night-time photos with higher brightness, sharper contrast and more details.
Long-lasting battery and immersive audio
- 4,250mAh battery for a full day and multi-day use
- Dual speakers certified with Hi-Res Audio and Hi-Res Audio Wireless for a truly immersive sound
Those are pretty amazing features for a phone so slim and light! It’s the perfect travel companion for those who love taking photos and videos but want something that fits comfortably in their pockets.
There are also three colours to choose from: Boba Black, Bubblegum Blue and Peach Pink to match your aesthetics!
So, if you’re looking for a reasonably-priced smartphone with no compromises, the Xiaomi Mi 11 Lite’s price starts from just RM1,199 and can be purchased from Xiaomi’s official stores on Lazada or Shopee today!
Find out more about Xiaomi and their other products via their official website or stay updated on new products by following their official Facebook and Instagram pages.
