The conflict in Gaza has led to major boycotts worldwide, resulting in significant losses for many big brands.
A few months ago, Starbucks Malaysia operator Berjaya Food Bhd revealed that it had suffered a huge loss that even resulted in the closure of several outlets.
However, Berjaya Group founder Vincent Tan says the tide has since changed, and Starbucks Malaysia is seeing an improvement in sales as the boycott of its outlets has slowed down.
Tan attributed this to consumers being more realistic about Starbucks Malaysia and the absence of any links between the company and the Israel-Palestine conflict.
“People are becoming more realistic. We can’t do anything about what Israel is doing, or what’s happening in Gaza. People are realising (that Starbucks Malaysia) is not hurting anyone.”
“If you boycott Starbucks, how does it affect Israel? The US will send more money to them,” he stated.
He added that moving forward, Starbucks Malaysia will focus on consolidating its business and welcoming customers back into its stores.
In the past, Tan was forced to plead with Malaysians to stop boycotting Starbucks as it only hurt the locals running the company.
What do you think of his statement? Let us know in the comments.
