fbpx
Connect with us

Tech

You Will Soon See Targeted Ads on WhatsApp Starting 2019, Here’s Why

Published

Whatsapp Plans To Introduce Targeted Ads To Users Next Year, According To Founder - World Of Buzz 2
Source: The Journal

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

It looks like WhatsApp will be undergoing some significant changes pretty soon!

In a recent interview with Forbes, one of WhatsApp’s co-founders, Brian Acton, has spoken out for the first time since he left the messaging platform.

Now, Acton, who left the Facebook-owned company a year ago in September 2017, revealed the reasons behind his departure.

One of the main reasons he left WhatsApp was because Facebook’s founder, Mark Zuckerberg, planned to introduce targeted ads on the instant messaging app’s Status feature.

Acton told Forbes, “It was like, okay, well, you want to do these things I don’t want to do. It’s better if I get out of your way. And I did.”

Acton mentioned that he deeply valued users’ privacy, as he described the app as “No ads, no games, no gimmicks”.

Commenting more on targeted ads being implemented on WhatsApp, Acton stated that he felt doing so was like breaking a social contract with users, saying, “Targeted advertising is what makes me unhappy.”

“At the end of the day, I sold my company. I sold my users’ privacy to a larger benefit. I made a choice and a compromise. And I live with that every day.”

Meanwhile, a WhatsApp spokesperson has also confirmed that targeted ads will, in fact, be implemented starting 2019. However, the app’s end-to-end encryption will remain as there are no plans to change that.

Whatsapp Plans To Introduce Targeted Ads To Users Next Year, According To Founder - World Of Buzz

Source: dubai92

News of WhatsApp introducing targeted ads has caused a lot of uproar among users, as this could violate privacy. Although WhatsApp states that they cannot access users’ data due to end-to-end encryption, targeted ads often access such data in order to target ads specific to individual users.

In another report by Forbes, security researchers have pointed out that while end-to-end encryption is in place, Facebook can still extract keywords from messages, which could be used for targeted ads on WhatsApp. 

What are your thoughts on this new upcoming feature on WhatsApp? Let us know in the comments below!

 

Also read: M’sian Bosses Have No Right To WhatsApp Staff After Working Hours, MTUC President Says

M'sian Bosses Have No Right To Whatsapp Their Staff After Working Hours, Mtuc Says - World Of Buzz 4

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.



Just In

Collage 18 2 Collage 18 2
News5 mins ago

M’sian Guards Carrying RM200k in Company Cash Tell PDRM They Were Robbed, Get Detained Instead

In recent news, 3 men recently filed a police report after claiming that a sack of money belonging to a...

Feat Image Ayam Goreng Feat Image Ayam Goreng
News31 mins ago

Owner of Viral Langkawi Eatery that Charged RM20 for a Small Plate of Ayam Goreng Kunyit Fined RM10,000

Earlier this year, we shared about an eatery in Langkawi, Kedah, that went viral after a customer complained online about...

Feat Image Frenly Feat Image Frenly
News40 mins ago

Singapore Voted as the World’s Friendliest City in 2024, No Malaysian City Made it into Top 10

Singapore has been voted the friendliest city in the world in the global luxury and lifestyle travel magazine Condé Nest...

Collage 89 Collage 89
News19 hours ago

Johor Government May Implement a 4.5-Day Workweek in the Near Future

A 4-day workweek sounds ideal, but a 4-and-a-half day workweek doesn’t sound bad either. Johoreans may be in luck next...

My Post 1 2024 11 21T160023.537 My Post 1 2024 11 21T160023.537
News20 hours ago

“UPSR get D, SPM can get A” – PMX Responds to BERSIH Giving Him a Grade D in ‘Report Card’

Prime Minister Datuk Seri Anwar Ibrahim has opened up about BERSIH’s ‘report card‘ on his administration’s performance in conjunction with...

My Post 1 2024 11 21T114442.032 1 My Post 1 2024 11 21T114442.032 1
News1 day ago

PDRM is Offering 60% Off Selected Traffic Summons at Govt’s 2nd Anniversary Event This Weekend!

In conjunction with the MADANI government’s 2nd anniversary on 24 November (Sunday), the Ministry of Home Affairs of Malaysia (KDN)...

Collage 17 1 Collage 17 1
News2 days ago

MCPF Calls for Vape Ban, Warns Addiction to Substances Can Lead to Unhealthy Behaviours Like Theft

The Malaysian Crime Prevention Foundation (MCPF) is urging for the sale of e-cigarettes or vape devices to be banned or...

Feat Image Lesen Feat Image Lesen
News2 days ago

Anthony Loke: Road Users in M’sia May Have to Pay for Physical Driving License Cards Starting Next Year

Transport Minister Anthony Loke Siew Fook today iterated that the Government will continue with the implementation of digital driving licenses...

Announcement

Latest Videos



TRENDING TODAY