Moccona Malaysia, a brand by JACOBS DOUWE EGBERTS RTL SFM MY SDN BHD elevates personalised moments of elegance with renowned local designer, Yang Amat Mulia (YAM) Sharifah Khatreena Nuraniah binti Tuanku Syed Faizuddin Putra Jamalullail of KHATREENA at the recent Kuala Lumpur Fashion Week (KLFW) 2022 with her coffee-inspired ready-to-wear collection.
Renowned local designer Yang Amat Mulia (YAM) Sharifah Khatreena Nuraniah binti Tuanku Syed Faizuddin Putra Jamalullail (left) collaborated with Moccona Coffee to elevate personalised moments of elegance for all fashion enthusiasts & coffee lovers.
The said collection, aptly named “Live Life” by YAM Sharifah Khatreena was inspired by the similar aspiration shared between KHATREENA and Moccona in promising moments of elegance for fashion enthusiasts as well as coffee lovers, and by Moccona’s coffee which consists of different intensity ranging from ‘number 5’, ‘number 8’ and ‘number 10’ to cater to your coffee needs.
Just like Moccona Coffee’s variants, everyone has different personalities. Each unique personality can be associated with the type of coffee they love the most, and Moccona Coffee’s different intensities are designed to satisfy a variety of taste buds. “What’s your number” is the question one needs to ask when identifying the best-suited coffee intensity:
1. To start, Moccona has the full-bodied and aromatic number 5 (Moccona Medium Roast)
It is a classic medium roast that is well-rounded and balanced between Arabica and Robusta beans that gives a full-bodied, richly aromatic taste that is just right for your everyday coffee moment.
2. For those who prefer a round and full-bodied with slightly stronger intensity, number 8 (Moccona Indulgence) is the one for you
This pure, high-roasted coffee is soft-hearted but packs a velvety punch. Round and full-bodied, the dark pedigree of the coffee flavour is evident in the cup for that desired full-bodied flavour.
3. Lastly, for a bold intensity, number 10 (Moccona Espresso Style) is the way to go
A flavour that is bold and intense catering to those who prefer that extra kick for the day. It is a variant that is big and bold with the intensity of a good Italian espresso that is nicely rounded which instantly serves a memorable cafe experience.
And just like coffee, different people have different personalities. This year’s Moccona-inspired collection sees the distinctive nature of coffee, and its intensities and colours in the form of ten eloquent ready-to-wear fashion statements showcased at KLFW during the opening night. Flowy fabrics that are soft and simple, yet embellished with elegant Moccona tones and personalities are evident in each of the 10 outfits – elevating the sophistication of each piece that any woman can wear as part of their own personal style.
Phoon Shi Fun, Head of Marketing for JDE Coffee Malaysia said that it was indeed a memorable experience to have Tengku Khatreena breathe life into their vision and be able to capture Moccona’s elegance in the feminine yet structured designs of the pieces.
“In this collaboration, Moccona has three different variants similar to our varying personalities and moods, with the intensities ranging from ‘number 5’, ‘number 8’ and ‘number 10’ which caters to an individual’s mood and personality of that day. Such a concept is very much similar to what we wear and Moccona’s collaboration with KHATREENA is a sentiment that reflects both parties – the diversified variants are similar to the different clothes worn, as each variant contributes to the memories created for the day,” said Shi Fun.
“We are very proud of our three variants for it reflects how people like their intensities according to their respective mood; some days we want something stronger, while other days we may want something lighter. Similarly to fashion, our outfits vary according to the day, whether it is to tackle a busy morning or a night out in town with our loved ones as the right outfit plays a part in creating memorable moments.”
All in all, KHATREENA’s collection echoes Moccona’s signature intensities and elegance of the perfect beverage, coupled with comfort, practicality and creating personalised moments.
“Coffee is often seen incorporated into the daily routines of our lives, and we hope that Malaysians can now pair their routine with graceful looks from Tengku Khatreena’s designs,” concluded Shi Fun.
For more info on Moccona, visit their website here!
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