FamilyMart Malaysia has stopped the sale of alcoholic beverages in all its 360 stores to provide additional confidence to its customers.
According to a report by Sinar Harian, Managing Director of QL Maxincome Sdn Bhd, Chia Lik Khai, said that the effort had been implemented since last March to ensure customers shop and dine without misgivings at their premises.
“Alcoholic beverages are a minor contributor to our business so far. So, we expect the impact to be very minimal and we are focusing our spending on food and beverages to cover sales,” he said.
This comes after the Announcement Ceremony of FamilyMart Malaysia’s FamiCafé at Menara U, which received the first halal certification by the Malaysian Islamic Development Department (Jakim), making it the first convenience store cafe in Malaysia to receive the recognition.
Chia said this halal-certified concept serves drinks and ready-to-eat food including oden, hot snacks such as crispy chiki katsu and sausage (corndog), as well as sofuto.
He added that, until now, there are 16 FamiCafés in Malaysia, with the target of opening 50 FamiCafés by the end of this year in addition to aiming for halal status for 300 FamiCafés by 2025.
In line with ongoing efforts to ensure customers shop and dine without hesitation, FamilyMart will undergo a halal audit in stages according to Jakim’s guidelines and the process has already started at two other stores located around the Klang Valley.
Also, the FamilyMart Malaysia food preparation center operated by QL Kitchen has been recognized as halal by Jakim since 2019 and as of April 30, 172 FamilyMart brand food products were registered as halal on Jakim’s official halal portal.
FamilyMart is currently identifying suitable locations to meet customer demand on the east coast of the peninsula and aims to open 20 branches by the end of 2023 in that area with several branches already opened in Kuantan, Pahang.
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