Study Shows That Men Who Wear Huge Luxury Brand Logos Are More Likely To Cheat

If your idea of a future husband is someone who wears oversized branded logos, you might want to reconsider your choice. 

A study by a US-based psychologist has discovered that men who conspicuously don large luxury brand logos are less trustworthy and not very reliable, as shared by Daily Mail.

While the ‘audacious displays of wealth’ may be attractive as it showcases a man’s purchasing power and capability to invest in their future children, results of the study suggest that such luxurious displays are more of an indicator of their interest in mating instead of reproduction. 

“Rather than being a reliable and honest signal of future paternal investment, displays of luxury goods may sometimes represent an investment in mate attraction, which is at the expense of future investment in offspring,”

“Luxury displays featuring exaggerated size, coloration and sound may indicate relatively greater investment in mating efforts. Large luxury product logos enhance social competitiveness and mate attraction, whereas small logos enhance perceptions of trustworthiness and reliability,” shared psychologist Dr Daniel Kruger of the University of Michigan. 

Students in the US were shown Ralph Lauren Polo shirts with the brand logo printed in either a small or large size. They were then asked to imagine the man who owned the shirts and to rank him on various aspects and behaviours. 

Dr Kruger shared that they imagined the man who wears the shirt with the more oversized logo to be more interested in mating and less interested in becoming a parent. Consequently, he would be more interested in brief flings over long-term relationships. 

What do you think about this? Let us know in the comment section.

Also read: Study Shows That Luxury Car Drivers Are More Prone To Being Horrible People On The Road