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Middle East’s BIGGEST Sports Chain Is Here & It’s Our New Go-To Place To Shop Nike, Adidas, UA & More!


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Source: Sun & Sand Sports & WOB

The struggle is real when you’re fond of various sports brands, but they’re all so far away from each other to shop for – we don’t wanna choose sides eh! Thankfully, there’s a brand new sports chain in town that has everything for all your sports needs, with over 21 brands like Nike, Adidas and Under Armour in one place!

Sun & Sand Sports, the Middle East’s BIGGEST sports chain, has finally landed in Malaysia, and they’re inviting everyone to their Grand Launch Weekend from 4 – 7 January 2024 @ Centre Court, Mid Valley.

Plus, there’s a chance for everyone to win their share of RM50,000 worth of prizes! Here’s everything you need to know about your one-stop sporting goods store and their Grand Launch Weekend:


1. The start of a fulfilling fitness journey

Sss Pavilion Bukit Jalil Front
SSS branch in Pavilion Bukit Jalil

This may be your first time knowing about Sun & Sand Sports (SSS), but in reality, it’s been around since 1979! It started out in Dubai, UAE, and has since grown into the biggest sports retailer and distributor in the Middle East.

With over 200 branches across the region, SSS prides itself as THE one-stop platform for all things sports-related, with a wide array of fitness and lifestyle goods that fulfil every type of workout Malaysians are into. This includes (and is definitely not limited to) running, training, outdoor, watersports, football, basketball, tennis and badminton.

Plus, SSS is a fellow collaborator with more than 90 world-renowned brands, including:

  • Nike
  • Adidas
  • New Balance
  • Puma
  • Under Armour
  • Vans
  • Columbia
  • Asics
  • Wilson
  • Nike Swim

Sss Men Lifestyle

Sss Misc

Sss Pavilion Bukit Jalil Women

Really can gaodim all our fitness things here eh. On top of these, SSS also likes to host community-based sporting events to promote how beneficial (and fun!) fitness can be from time to time, so be sure to follow their socials and stay in the know for the next meet-up!

Sss Mid Valley
SSS branch in Mid Valley

Sss Mid Valley Football Basketball

Sss Mid Valley Outdoor

Sss Watersports


2. Celebrate with Opening Weekend Specials & arcade games

Sss Voucher

Though Sun & Sand Sports is having their Grand Launch Weekend early next year (more deets on this below!), they actually launched their Mid Valley outlet (first store in Malaysia!) on 17 November, followed by two more SSS branches: Pavilion Bukit Jalil on 21 November, as well as their upcoming branch in The Exchange TRX next year. Even at the time, they were already holding the super-limited Opening Weekend Specials, with ‘workout challenges’ for Malaysians to join and win vouchers!

For three days since each opening, Malaysians could take part in their Sticks Catching game and (hopefully) win up to RM50 in SSS vouchers. We even joined in the fun and scored some vouchers for ourselves~

Sss Activation Weekend

Speaking of their soon-to-come branch in The Exchange TRX, don’t forget to keep an eye on the SSS Instagram page or be on the lookout when you’re visiting the mall so that you don’t miss out on the branch’s big launch. You’ll get to play the ‘Catch and Win’ game where you can win up to RM50 in SSS vouchers!

Aside from these, you can also join the SSS Active Arcade online game to win your share of RM50,000 in SSS vouchers. For every game you play, you automatically get a RM20 voucher EACH to shop with – talk about a sure-win!

Here’s how you can join SSS Active Arcade. Contest ends 31 December.


3. Work out & win prizes!

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From 4 – 7 January 2024, Sun & Sand Sports will be hosting their extravagant Grand Launch Weekend, packed with plenty of exciting activities like the on-ground version of SSS Active Arcade, where you can take part in various fitness challenges for a chance to win SSS vouchers and exclusive SSS merchandise.

  • Hoops for Days: Be the basketball all-star that you are and shoot for the hoop – precision and accuracy are key to winning!
  • It’s Leg Day: Now you can’t back out on leg day, because you’ll be squatting, lunging and burpee-ing your way to glory.
  • Bike Rush!: Time to put your spinning workout to good use, as you pedal your way to glory in this high-energy cycling challenge.
  • Laundro Ball: Have fun with this unique twist on football, as you shoot for the laundry basket with balls of clothes.
  • Find Your Balance: The floor is ‘lava’! Make your way past the entire wall without losing balance and find safety.

So even if you missed the Opening Weekend Specials, you’ll have plenty of opportunities to score awesome goodies and level up your fitness game at the SSS Grand Launch Weekend!


Everyone’s a winner at Sun & Sand Sports~

Jom gear up, lace up those sneakers, and join the fitness fun at Sun & Sand Sports’ grand launch from 4 – 7 January 2024 @ Centre Court, Mid Valley! Don’t forget to bring your workout buddies or your family to join in the fun as well ya?

For the latest sporting updates and behind-the-scenes action, be sure to follow Sun & Sand Sports on Facebook, Instagram, and TikTok, or check out their microsite for more info.


Source: WOB
Source: WOB
Source: WOB
Source: WOB

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