Zero Sugar, Kaw Flavour: ZUS COFFEE Launches ZUS Ngupi® 2-in-1 Instant White Coffee

ZUS COFFEE ushered in the upcoming Chinese New Year and Ramadan double festivities with its KONGSI ZUS COFFEE Concourse Event at Sunway Pyramid – a gathering rooted in togetherness that celebrates the unique Malaysian pastime of ‘mengupi’ or having a cup of coffee together.

The event also marked the official launch of ZUS Ngupi®’s latest zero sugar 2-in-1 Instant White Coffee variant, a new addition to the ZUS Ngupi® instant coffee series inspired by classic Malaysian flavours. The launch reinforces the brand’s commitment to making high-quality coffee accessible to all, using premium ingredients at affordable prices.

Beginning in 2019 with its first outlet in Kuala Lumpur, ZUS COFFEE moved into fast-moving consumer goods (FMCG) in 2024 to extend the brand’s product formats beyond fresh brew in cafés to meet evolving customer needs. Whether through ZUS’s physical cafés with fresh brew or FMCG products, which are now available nationwide at 23,000 distribution points, coffee lovers can conveniently enjoy ZUS COFFEE everywhere.

The coffee to kopi evolution

ZUS COFFEE’s FMCG Business Lead, Ng Chun How, shared, “Today’s first-ever large-scale ZUS Ngupi® event marks an important milestone for us. Our core focus has always been on
connecting communities through products people can relate to.

“Witnessing ZUS Ngupi’s evolution into a shared experience has been incredibly fulfilling, and we’re excited about what's next as we continue to grow the brand and brew stronger connections one cup at a time,” he added.

The ZUS Ngupi® range comes in four uniquely local flavours: Klasik, Kopi Tarik, White Coffee, and Kopi Coklat, crafted using ZUS COFFEE’s proprietary TRIBLENDLOC™️technology, which incorporates locally-sourced Liberica coffee beans to deliver a truly Malaysian flavour profile.

A celebration of unity over coffee

Taking place on the cusp of Chinese New Year and the holy month of Ramadan, the KONGSI ZUS COFFEE Concourse Event reflects shared values of generosity, warmth, and community, brought together over a comforting cup of coffee.

From 29 January to 2 February 2026, at the Blue Concourse, Sunway Pyramid, visitors enjoyed immersive coffee experiences and discovered the craftsmanship behind ZUS Ngupi®, inspired by Malaysia’s beloved kopitiam mengopi sessions. In the spirit of togetherness, limited-edition, event-exclusive merchandise and special deals were available throughout the five-day event.

Friends and family had the chance to mengupi with ZUS COFFEE, tasting all the ZUS Ngupi® flavours at the event and brewing memories that last a lifetime.

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