Interactive virtual bar and entertainment platform, Bar-United introduces its latest feature, Bar Hop, which features different themes and offerings from participating bars. Inspired by the traditional ‘pub crawl’ concept, the Bar Hop brings its own virtual adaptation that enables Bar-United users to enjoy offerings from more than one bar in a single purchase and delivery order.
The Bar-United Bar Hop is the first one-of-a-kind virtual bar hop that allows users to discover bars they may not have had a chance to visit before the MCO or reconnect with their favourite bars directly through Bar-United. The introduction of the Bar Hop feature is in keeping with Bar-United’s mission to support the local Food & Beverage community, as well as offer Malaysians a new and unique drinking experience during these times.
“With our main goal to keep the F&B industry and consumers connected, we wanted to find a way to also replicate certain experiences that we might miss during a lockdown. Bar-hopping with friends was always a good way for drinkers to explore new places and try different experiences in one night, so it made sense to replicate the concept on Bar-United. We believe it is a one-of-a-kind feature and one that we look forward to evolving in time,” commented Benny Tsang, Managing Director of Pernod Ricard Malaysia.
The Bar-United Bar Hop feature is currently a virtual experience that will evolve into a hybrid experience once FMCO restrictions have loosened and dine-ins are allowed again. Eventually, Bar-United users will have a choice to either enjoy the Bar Hop from the comfort of their homes or physically visit the individual bars with a drink, pre-ordered on Bar-United, waiting for them.
Kicking off the Bar-United Bar Hop is the first of four themes, Lokal Hop, which celebrates local flavours, and features 7 participating bars:
- Frank’s Bar
- The Cabinet
- Concubine
- Jann
- Bar Tailor
- Dissolved Solids
- Three X Co.
Other themes users can look forward to are In The Neighbourhood, Ultimate Cocktails and Chasing Spirits.
As part of the Bar Hop, users will be given a Bar-United Bar Hop Passport that lists the different promotions and offerings available under each theme from the participating bars. Users will have a chance to win Lucky Draw prizes and limited-edition merchandise if they complete a minimum of four (4) promotion purchases within that particular theme.
Championed by Chivas Regal, Bar-United was built on the brand’s belief that “Blended is Better” in life and in Scotch. The platform continues to encourage the support of local F&B and Entertainment industries by collaborating with local bars and talents to create a blend of experiences for the public, whilst helping the industry weather through the current climate. The platform also aims to reunite the local Food & Beverage and Entertainment industries with the public, rekindling the relationship and support of their fans and patrons via a virtual experience.
Join us in supporting our local Food & Beverage and Entertainment industry by logging onto www.bar-united.my. For more information, on Bar-United and Chivas Regal, visit the Bar-United Instagram page, or the Chivas Malaysia Facebook page.
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