Proton Saga Wins International Design Award In China, Earns Recognition For ASEAN Market

Malaysia’s iconic national car, the Proton Saga, has achieved another milestone after clinching international recognition at the 2026 Golden Osmanthus Industrial Design Award (GODA) in Nanning, Guangxi, China, according to an announcement made by Proton Cars on Facebook.

The entry bagged the Product Award in the Smart Transportation category under the ASEAN Application Track, strengthening the model’s position within the regional A-segment sedan market.

Designed with ASEAN consumers in mind

According to Utusan Malaysia, the international design competition evaluates products based on their relevance, usability, and potential to serve regional market needs—factoring in local climate, consumer behavior, and cultural nuances across ASEAN.

During the live judging session, Proton’s Head of Advanced Design, Norhelmey Lobb Saad, presented the Saga’s design philosophy and market suitability to an international panel.

The entry competed alongside regional automotive offerings from established manufacturers, including Wuling and Dongfeng. Beyond aesthetics, judges assessed the vehicle’s potential for left-hand-drive markets and its continued viability as the broader automotive industry shifts toward electrification.

Continuing a long-standing legacy

Commenting on the recognition, Proton Design Chief Designer Azlan Othman highlighted to Utusan Malaysia that the significance of the award in the ongoing evolution of Malaysia’s first national car.

“The Golden Osmanthus Industrial Design Award under the Smart Transportation category represents another key achievement in the long history of the Proton Saga,”

“Over the years, Proton Design has continually refined its details while preserving the original spirit of the model,” he said.

He added that combining design refinements with updated technology and safety features helps ensure the Saga remains a popular choice among local drivers. The recognition reflects ongoing efforts by Proton’s design and development teams to modernise the vehicle’s identity while meeting changing consumer expectations across the region.

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