Connect with us


Malaysians Can Now Enjoy Ice Cold Luxury With Chivas HiBall AND Win Prizes Worth Up To RM20K!


Aaa Template 2
Source: Chivas Regal

Chivas Regal Malaysia has launched a new campaign celebrating a classic serve that is synonymous with Japanese drinking culture, the
Highball. With its tagline “Made in Scotland, Remixed in Japan”, the campaign marries the extraordinary craft of Chivas Regal Scotch whisky with the vibrant street culture of Japan to bring a lively Chivas HiBall experience.

The campaign marks the beginning of a new strategy for the brand as it sets its sights on the ‘HUSTLE generation‘, a term coined to describe the generation of young, hungry, and ambitious individuals who are breaking conventions and on the lookout for the unique and unexpected. Luxury has a new definition among this generation as they look up to icons of street culture who do things the non-traditional way and are drawn to the hi-lo aesthetic of luxe street style. With that in mind, Chivas is redefining the classic highball and positioning it as more than just a drink, but a culture that resonates with today’s consumer and their desire for a hi-lo lifestyle. Chivas HiBall represents the clash of two worlds – the high luxury world of Chivas Regal with the bolder, urban world of Japanese street culture.

Chivas Hiball 2

The whisky highball is a classic serve made up simply of whisky and soda, and the key to making a good one is in using an exceptional whisky, like Chivas Regal 12 Year Old. But the highball is more than just a drink – it is a culture. As one of the most popular drinks in Japan, the whisky highball is fast becoming the favourite way to drink whisky around the world because it’s quick, easy and refreshing. Traditionally seen as the go-to drink at ‘izakayas’ in Japan to pair with one’s food, the whisky highball has become the perfect accompaniment for Happy Hour anywhere around the world.

The Chivas HiBall campaign aims to entice a generation of drinkers who perceive whisky as “too serious” by offering an easy, fun and stylish approach to drinking it. The combination of Chivas Regal 12 Year Old, soda and ice is fast, refreshing and suitable for all occasions and moments.

“Chivas Regal Malaysia has always encouraged our drinkers to enjoy their Scotch the way they want to. And on our part, we also find ways to share new, easy, and exciting ways to enjoy our whisky with the community – all in the spirit of conviviality. With Chivas HiBall, we’re celebrating a simple classic and elevating it with the bold flavours of the Chivas Regal 12 Year Old whilst welcoming a new generation of whisky drinkers who are curious to experience Scotch in different ways,” commented Benny Tsang, Managing Director of Pernod Ricard Malaysia.

Chivas Hiball 3

With the launch of the Chivas HiBall campaign, Chivas Regal Malaysia has introduced a new Chivas Regal 12 Year Old gift pack that blends the brand’s signature luxe style with iconic Japanese street style as a nod to the culture that propelled the classic serve to popularity. The gift pack is equipped with one of two limited-edition Chivas HiBall mugs and a can of soda to pair with the Chivas Regal 12 Year Old.


On top of that, those who purchase any Chivas Regal products will also stand a chance to win one of three authentic BEARBRICK 1000% figurines worth a total of RM20,000 in a Lucky Draw:

  1. BEARBRICK Maneki Neko Gold Plated 1000% Light Emission
  2. BEARBRICK Jean-Michel Basquiat #6 1000%
  3. BEARBRICK Mickey Mouse B&W 1000%

Chivas Hiball Lucky Draw

The closing date for the lucky draw is 30 November 2021, with winners to be announced on 10 December 2021. Participants will also be able to test their mixing skills with the ‘Perfect Mix’ game, available at the interactive booths at selected Jaya Grocer and Mercato outlets.

This Chivas HiBall gift pack is available at selected Jaya Grocer and Mercato outlets, as well as via e-Commerce channels such as:

The Chivas HiBall campaign will also soon be making its rounds at selected bars and outlets around Klang Valley.

Make your own Chivas HiBall:

  1. Pour 50 ml Chivas Regal 12 Year Old
  2. Fill glass full of ice
  3. Top-up with Soda
  4. Garnish with lemon slice/wedge

For more details on Chivas HiBall, as well as unique Highball-style recipes, visit the Chivas Regal Malaysia website and follow the Chivas Malaysia Facebook page.


Also read: This MCO, M’sians Can Go Bar Hopping Virtually Thanks to Bar-United’s Latest ‘Bar Hop’ Feature!

Aaa Template 1

Just In

My Post 2021 10 26T163622.266 My Post 2021 10 26T163622.266
News3 hours ago

Former Bank Relationship Manager Charged For Using Customer’s Fixed Deposit To Buy Gold

A former relationship manager of a bank was brought before the Sessions Court on Monday (25 October) on charges of...

Ft Image Princess Mako And Komuro Ft Image Princess Mako And Komuro
News5 hours ago

Japan’s Princess Mako Officially Leaves Imperial Family To Marry The Love Of Her Life, A Commoner

“Love is not just a feeling, it’s commitment and above all a sacrifice.” Love comes in many forms. No matter...

Faizal Azumu Not Invalidating Pandelela Faizal Azumu Not Invalidating Pandelela
News5 hours ago

Sports Minister: “I am not invalidating Pandelela’s sexual harassment experience”

Sexual harassment has been a hot topic for the last few weeks. One of the more notable people who have...

My Post 2021 10 26T123808.311 My Post 2021 10 26T123808.311
News7 hours ago

“Malaysia’s First VIP Criminal” Tun M Weighs In On Court’s Decision To Temporarily Release Najib’s Passport

Courts decisions to allow for former ministers (and their partners) to temporarily obtain their passports for medical and visitation reasons...

Collage 28 Collage 28
News7 hours ago

100,000 AstraZeneca Receivers Need To Download Digital Certifications Again Due To Technical Errors

If you were a receiver of the AstraZeneca vaccine with the batch number ABX6083, then you may need to download...

Ft Sentul 1 Ft Sentul 1
News7 hours ago

Sentul Woman Disguises As Beggar To Rob & Assault Priest At KL Temple With Other Gang Members

We’ve heard of elaborate scams involving the alteration of one’s identities such as a man who lost over RM500,000 after...

Ft Mat Sabu 1 Ft Mat Sabu 1
News10 hours ago

Mat Sabu Says Malaysia Has Become A Strange Country Because Laws Change At The Whim Of Govt

With Malaysia’s trend of ever-changing SOPs and often times new legislation and regulations, President of Parti Amanah Negara (Amanah) Mohamad...

Talltreres Talltreres
News10 hours ago

Annuar Musa: Lack Of Internet Coverage In Perlis Village Due To Tall Trees & Terrain Conditions

The problem of internet access, especially in rural areas in Perlis, is one that is often voiced by parents who...


Latest Videos