Somersby is keeping things light and refreshingly uncomplicated with the launch of Somersby Light — a new cider made for moments that don’t need overthinking.
With 44% less sugar and 42% fewer calories, this option comes with an ABV of 3.5% and is available in 320ml cans. Best served over ice, Somersby Light is perfect for light-hearted moments with friends.
Made for everyday moments
Known for its playful, No‐Nonsense spirit, Somersby introduces Somersby Light as a new option made for everyday moments with friends, from casual catch‐ups to spontaneous plans.
It is designed to fit naturally into social occasions — keeping the vibe relaxed, fun, and effortless.
Driven by changing preferences
“Consumer preferences are evolving, and we’re seeing growing interest in lower-sugar options across everyday choices, including beverages,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.
“Innovation has always been at the heart of Somersby, and Somersby Light reflects just that. It is about giving consumers more choices — a lighter option that still delivers the refreshing experience the brand is known for, in a way that fits today’s preferences.”
Experience it first at Pavilion KL!
Looking for a time out from the everyday nonsense? Step into the Somersby experience at Connection, Pavilion KL from 30 April to 3 May 2026, where guests can be among the first to try Somersby Light.
Visitors can also take part in light‐hearted games and activities like “Meet Your Pickleball Avatar,” interactive pickleball-themed activity, and stand to bring home exclusive Somersby merchandise upon purchase.
Somersby cider fans can also catch Somersby’s regional ambassador YEONJUN of TOMORROW X TOGETHER making a special appearance on Sunday, 3 May, making it a great time to drop by and enjoy a refreshing moment with Somersby.
Grab yours today
Somersby Light is now available at participating supermarkets and hypermarkets, as well as online via Shopee nationwide.
So, why not? It’s light! Let’s get ready to bring a refreshing time out from the daily nonsense, the Somersby way!
For the latest promotions and activities, follow Somersby on their website, Facebook, and Instagram.
All activities are open to non-Muslims aged 21 years and above.
Also read: Get A Taste of the Tropics with Somersby’s Limited-Edition Pineapple & Lime!
