Connect with us


ICYMI, Heineken® Held An Immersive Event to Introduce the Star Quality Experience & Crown the Star Bartender of 2022


Aaa Template 2
Source: Provided to WOB

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Staying true to its core brewing principles that consistently make the perfect first sip of Heineken® beer, Heineken Malaysia Berhad (HEINEKEN Malaysia) brought its consumers on an immersive journey through the Heineken® Star Quality Experience, held over the weekend in The Square, Publika, Kuala Lumpur. The Star Quality Experience was elevated with the return of the Heineken® Star Academy finale, a nationwide contest in search of its Star Quality National Champion.

L R Wayne Wong Josephine Tang Vasily Baranov Roland Bala Pablo Chabot Cian Hulm And Finalists 2
(L-R) Wayne Wong, Josephine Tang, Vasily Baranov, Roland Bala, Pablo Chabot, Cian Hulm & Finalists 

Returning after two years, the Heineken® Star Academy announced seven finalists from various bars across the nation racing for the coveted top spot. Through this programme, participants and aspiring Star Bartenders underwent Star Quality training in mastering the art of bartending and the iconic Heineken® Star Serve.

All seven finalists hailing from different regions nationwide were present at the grand finale. Ultimately, Vickson Leong from Speakeasy Bar & Kitchen, Ipoh, Perak, was named the Heineken® Star Bartender of 2022. Apart from bringing home the coveted title, Leong also walked away with a three-day, two-night all-expenses-paid trip to Langkawi, alongside a host of other prizes.

Vickson Leong Perak Heineken Star Quality National Champion 2
Vickson Leong (Perak) – Heineken Star Quality National Champion 

“It is truly an honour to be crowned the Heineken®’s Star Quality National Champion tonight. I am very happy and excited to receive this recognition after all our months of training. It has been such a great experience – I want to thank all of our trainers in the Star Academy, as well as all the other finalists who pushed me to become better and deliver that Star Quality that Heineken® is looking for,” Vickson Leong shared.

Apart from crowning its latest Star Quality National Champion, the finale was held amidst the Heineken® Star Quality Experience at the same location, where invited guests and trade partners
were treated to a walkthrough of the Heineken® Star Brewery to see for themselves Heineken®’s five fundamental Star Brewing Principles. Here, guests walked through an experiential maze to see, smell and touch all the components behind brewing the perfect Heineken®.

Star Brewery Maze Barley Room
Star Brewery Maze – Barley Room

Star Brewery Maze Horizontal Brewing Room
Star Brewery Maze – Horizontal Brewing Room

Star Brewery Maze Water Room
Star Brewery Maze – Water Room

Taking them through the experience were Heineken® experts who highlighted the importance of using only the best ingredients and unique brewing process, i.e. its unique horizontal brewing
process, special A-yeast, and more. Moreover, the journey ended with the Heineken® Star Bar, leading guests to try their hand at a perfect pour! When the journey concluded, each guest was
served a pint with a photo-taking session to commemorate the first drink of the night.

At the Star Quality Experience, guests were treated to an exclusive preview of the upcoming ‘Take the First Sip’ campaign happening in the next two months.

Guests Sharing A Refreshing First Sip

The Take the First Sip campaign puts the spotlight on Heineken®’s brewing principles, all of which are crucial in ensuring that each glass of Heineken® always delivers on the most refreshing first sip.

Beyond that, Heineken® will bring to life a series of refreshing experiences including the revival of nightlife and a month-long takeover of a special venue. Consumers can stay tuned for more updates on these activities, guaranteed to provide memories that they can truly look forward to – all beginning with one refreshing first sip of Heineken®.


Also read: Malaysia’s “Yam Seng” and How 4 Other Countries Say “Cheers!”

Screenshot 2022 06 16 111815

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Just In

76Affc14 B10C 4D4C 8977 57A65Ba33B9D 76Affc14 B10C 4D4C 8977 57A65Ba33B9D
News2 hours ago

WATCH: Lorry Crashes Into Several Cars At Johor-Singapore Causeway Causing Massive Pileup

A Facebook netizen recently shared two videos of an accident that has occurred at the highway leading to Woodlands checkpoint....

2De38142 A33F 4A18 8C4B 917526027A12 2De38142 A33F 4A18 8C4B 917526027A12
News5 hours ago

JUST IN: Malaysian Man Tested Positive For Monkeypox In Singapore

According to Chanel News Asia, The Ministry of Health in Singapore (MOH) has confirmed that a 45-year-old Malaysian man residing...

Collage Baby Collage Baby
News19 hours ago

Baby Born To Brother & Sister Parents Dies Just Hours After Birth Due To Severe Genetic Defects

The birth of a baby is supposed to be a celebration, but sometimes, tragedy strikes, and the event becomes a...

My Post 2022 07 06T150310.133 My Post 2022 07 06T150310.133
News23 hours ago

M’sian Singer Escapes Death Penalty As Cannabis Distribution Charges Dropped

Nasyid singer and composer, Muhammad Yasin Sulaiman is feeling thankful after the Magistrate’s Court acquitted him of charges on distributing...

Ft Iv Ft Iv
News23 hours ago

Journalists Publicise UMNO Dept Chief Interview After He Denied Him Saying That Najib Should Go To Jail

Recently, in an interview with Asia Times, UMNO Deputy Chief Datuk Seri Mohamad Hasan, more popularly known as ”Tok Mat” had...

0B27Ce14 Ff64 448B 873E 168787Fbd445 0B27Ce14 Ff64 448B 873E 168787Fbd445
News1 day ago

Excessive Pesticide Residue Found In Mie Sedaap Noodle Cups Shipment To Taiwan

On July 5, it was reported that customs intercepted shipments containing items from Indonesia and Malaysia in Taiwan. This is because the...

Aa033Cba 2B52 4101 83C3 632D7632E872 Aa033Cba 2B52 4101 83C3 632D7632E872
News2 days ago

Flash Flood in Kedah Sweeps 8 Villages, Family Of 3 Washed Away by Floodwaters

On Monday (4th July), a flash flood in Baling, Kedah has entirely wiped out 8 villages, including 3 family members....

My Post 2022 07 04T182304.718 My Post 2022 07 04T182304.718
News3 days ago

M’sian Arrested After Killing Wife & 3mo Son & Fleeing Naked On A Motorcycle

A father was stunned to see his daughter and grandson covered in blood and lifeless after being stabbed in the...


Latest Videos