Games, Activities, Merch & MORE?! Here’s How M’sians Can Celebrate a Bolder CNY With Tiger!

Remember when WOB reported on a curious encounter between a tiger and a dragon at Pavilion Bukit Bintang KL? Well, it turns out that the phenomenon was a foretelling of awesome things to come for this CNY (courtesy of Tiger Beer)!

This Chinese New Year, usher in a Bolder Tomorrow with Tiger’s contests, in-mall experiences, exclusive merch and more!

For the Year of the Dragon, Tiger is offering happy moments for people to connect with family and friends, especially during gatherings and celebrations! With a wide array of activities to enliven CNY, here’s what Tiger has in store for Malaysians from now until 29 February!:

1. Celebrate a Bolder Tomorrow with in-mall experiences, games and activities

This CNY, dare to dream and celebrate bold ambitions with exciting on-ground experiences by Tiger Beer Malaysia! In addition to their sleek pop-up booths where you can get your fix of Tiger beer, these experiences also feature fun games where you can win exclusive Tiger prizes! Here are the epic on-ground games you can take part in:

• Ong Pow Wall*: Unleash your inner Chinese movie hero by using hand motions to bring together the Tiger and Dragon and collect your angpow.

• How High Can You Lou: Steady your hand as you trace the outline of the Tiger carefully using a pair of chopsticks.

• The Boldest Spin: Match the zodiacs on both spinning circles.

• Tower of Huat*: BEAT this game by hitting two drums in a synchronised manner to bring the majestic Dragon & Tiger together.

*The Ong Pow Wall and the Tower of Huat will only be available in Sunway Velocity KL.

And the best part is attendees can get exciting Tiger merchandise by participating in these games! Don’t miss these unique CNY in-mall experiences by Tiger and check them out at these locations and dates:

2. Add a dash of style to your CNY celebrations with limited edition Tiger merch

Need some new clothing as you welcome the new year? The Tiger x Against Lab booth has you covered with their Year of the Dragon swag! The collection which consists of five pieces of apparel blends Tiger’s longstanding heritage with Against Lab’s contemporary edge:

Shape a bolder tomorrow by purchasing from this five-piece collection at their in-mall experiences or on Against Lab’s website from 11 January onwards:

Wanna add some style to your CNY gifts as well? Then you can get a Personalised Tiger Gift Wrap where you can write your name or a personal message for your loved ones. All you have to do is purchase a 6-can pack of Tiger from the in-mall experiences to get this limited edition CNY gift pack for free! 

3. Stand to win prizes with Tiger’s “Bolder Tomorrow” Instagram contest

Wanna “summon” a tiger and dragon just like what WOB reported in the previous story? You can do that using Tiger’s nifty AR Instagram filter! More than just a quirky filter to play around with, it can also help you snag some goodies from Tiger Beer x Against Lab’s Year of the Dragon collection! 

Here’s how you can participate in the Bolder Tomorrow Instagram Filter contest:

1. Scan any Tiger logo (physically or digitally) to begin.
2. Watch the animation of the Tiger and Dragon.
3. Receive your blessing for the new year from Tiger.
4. Share the message on your (public) Instagram story, mention your biggest goal for 2024, and use the hashtags #TigerBeerMY, #敢敢冲 and #CheersToABolderTomorrow.

4. Get more Tiger goodies and prizes nationwide

To top off the above Year of the Dragon awesomeness, Tiger is offering numerous CNY promotions including kitchenware, limited edition goodies, prizes and more! From now until February, here are the goodies you can get and how you can redeem them:

• La Gourmet Multi Electric Grill & Hotpot (until 10 February)

• Tiger CNY Reunion Dish Plate Set (until 10 February)

• Tiger CNY Mahjong Set, Tiger CNY Reunion Dish Plate Set and more (until 24 February)

• iPhone 15 Pro Max or Touch ‘n Go e-Wallet Credit (until 25 February)

Make sure to visit Tiger’s website and check out the rest of the promotions they have available this CNY!

敢敢冲 (Cheers to a Bolder Tomorrow) this 2024 with Tiger!

For Chinese New Year, celebrate bolder ambitions in the Year of the Dragon with the unformidable force of the Tiger and Dragon! Unleash your inner courage with Tiger beer as the perfect beverage for all of your gatherings and celebrations!

For more info on the Cheers to a Bolder Tomorrow campaign and all things Tiger, visit their website and follow them on their socials:

• Facebook
• Instagram

#CheerstoaBolderTomorrow #敢敢冲 #TigerBeerMY #TigerCrystalMY

*Tiger Beer advocates responsible consumption and we urge you to #DrinkResponsibly. Do not drink and drive. For non-Muslims aged 21 and above only.