Connect with us


Enfagrow A+ MindPro Invites All Malaysian Mothers to Co-Create the First-Ever AI Mother’s Day Song!


Wob Announcement Enfagrow
Source: Enfagrow A+ Malaysia & 123RF

Enfagrow A+ MindPro, a leading provider of high-quality nutritional milk formula for children, is thrilled to announce its groundbreaking Mother’s Day campaign, “A+ Mums Raise A+ Kids”. This campaign invites mothers to participate in co-creating the first-ever AI-generated Mother’s Day song. This initiative, which not only celebrates the love and sacrifice of mothers, also aims to enter the Malaysia Book of Records for “The Most Number Of Children’s Voices Used In An AI-generated Song”.

Being a mum is an extraordinary journey, filled with challenges and joys. They are incredibly important in their kids’ lives, always striving to give them the best while making tough parenting decisions. Enfagrow A+ MindPro knows this and recognises their maternal instincts, especially in seeing their child grow healthy and future-ready. Enfagrow A+ MindPro wants to recognise and appreciate these dedicated mums for all their hard work and commitment.

In honour of Mother’s Day, this contest is a heartfelt tribute to the remarkable love and sacrifices mothers make every day. Through this initiative, Enfagrow A+ MindPro aims to reassure and commemorate mothers, acknowledging their extraordinary efforts in nurturing and shaping their children’s lives.

433523115 810374284460109 4825105415760112943 N

According to Wong Choy Yee, Country Manager for Malaysia and Singapore at Mead Johnson Nutrition, and a mother of two herself, “Enfagrow A+ MindPro understands the immense dedication and love that the family’s matriarch pours into their children’s lives, especially as mums often doubt their choices, questioning whether they are doing enough for their children.” She adds, “Through our ‘A+ Mums Raise A+ Kids’ campaign, we aim to honour and celebrate the important role of mothers by providing them with a platform to express their unique journey together with their kids through an AI-generated song. This is our way of saying thank you and recognising the incredible love and sacrifice that mothers demonstrate daily.”

In addition to the personalised AI-generated song, Enfagrow A+ MindPro will curate an exhibition that commemorates the winning mums and their children, showcasing the timeless and purest love shared between them. Through visual storytelling, this exhibition will depict heartwarming moments and cherished memories that highlight the unique bond between mothers and their children, sending a strong message of appreciation to every special mom.

“Our aim with this Mother’s Day AI song and exhibition is to provide a multi-dimensional experience that uplifts and pays tribute to these maternal figures in a meaningful and impactful way. We want to deepen our brand appeal by acknowledging their significant role in their children’s lives and expressing our gratitude for their unwavering dedication and love.”

To participate in the “A+ Mums Raise A+ Kids” contest, mothers can upload a 30-second video of their child (aged 1 and above) humming, giggling, or talking, along with a photo of themselves with their child. The submissions can be sent via DM directly to Enfagrow Malaysia’s Facebook page with the subject title “A+ Mums Raise A+ Kids”.

The ‘A+ Mums Raise A+ Kids’ contest deadline is fast approaching on April 15th, 2024, so don’t miss your chance to submit your entry! As a thank-you gesture, every submission will be rewarded with a RM30 Shopee gift voucher. Plus, the winning mothers and their children stand a chance to win an unforgettable 3D2N family trip to LEGOLAND® for four, alongside an exclusive professional photoshoot with their children. Their portraits will be featured in our brand’s Mother’s Day celebrations in May 2024. Submit your entry now for a chance to create lasting memories that immortalise the bond between your child and you.


Unlocking Your Child’s Potential with Enfagrow A+ MindPro

430983871 801447538686117 8958873525036272260 N

By the age of five, children are at a pivotal stage where 90% of their brain development has already occurred, setting the groundwork for their future endeavours. As the main decision parent who prioritises their children’s health, providing them with the best nutrition becomes imperative.

Enfagrow A+ MindPro contains a breakthrough ingredient called Milk Fat Globule Membrane (MFGM). Research shows that children who consume MFGM-enriched milk formula have significantly higher mental performance on the Full-Scale IQ score. MFGM enables faster brain stimulation, hence increasing the child’s brain performance in processing information. This benefit is long-lasting, extending beyond 5 years, to prepare children to be future-ready and successful with long-term higher mental (IQ) and emotional (EQ) development. This component, crucial for brain growth and immunity, works synergistically with brain-nutrient DHA, providing children with a long term advantage for both (IQ) and (EQ) advancement. This combination enhances cognitive development and fosters better emotional regulation, aiding children in navigating social situations more effectively.

“What sets Enfagrow A+ MindPro apart is its unique ability to incorporate MFGM into children’s milk formulas,” says Choy Yee. “As a mother, I understand the importance of giving children the best possible start. At Enfagrow A+ MindPro, we’re dedicated to supporting mothers in this journey by offering innovative nutritional products for children backed by scientific research. Through our scientifically formulated products, mothers can trust that they’re giving their children the tools they need to thrive mentally and emotionally, setting them up for success in the years to come.”

394074052 718886776942194 660295706295180896 N

“We believe that with Enfagrow A+ MindPro, parents can help unleash their children’s potential, nurturing them to be a step ahead of others to be school-ready and future-ready. It’s not just about providing nutrition; but about empowering children to thrive and succeed in every aspect of life”.

For more information about Enfagrow A+ MindPro and how it can help in your children’s growth and development, please visit this website.


Also read: M’sians Gush Over 6yo Who Cleverly Prepares Milk for Triplet Sisters Before Sending Them Off to Bed

Collage1 15

Just In

Collage 71 Collage 71
News17 mins ago

“Everyone has strengths” – Students Who Missed SPM Can Apply for GiatMara TVET, a Skills Training Programme

If you didn’t do well in SPM, it’s not the end of the world but only if you strive to...

Collage 70 Collage 70
News19 mins ago

Study: Malaysia Ranks 1st in the World for Consuming Microplastics, Major Source is Seafood

Did you know that when you season your food, you might be sprinkling hundreds of microplastics? And we all know...

Feat Image Summon Spore Feat Image Summon Spore
News3 hours ago

Anthony Loke: S’pore Vehicles With Traffic Summons Will Be Prohibited from Exiting M’sia if Fines Aren’t Paid

Transport Minister Anthony Loke Siew Fook yesterday (28 May) announced that all foreign vehicles must have the Vehicle Entry Permit...

Feat Image Spm2023 Feat Image Spm2023
News5 hours ago

SPM 2023: Pendidikan Quran & Sunnah Records Highest ‘A’ Percentage, Ad-Maths Highest ‘Gagal’

Monday (27 May) was a landmark day for SPM 2023 candidates as after doing their best in the O Level...

My Post 1 2024 05 29T105616.669 My Post 1 2024 05 29T105616.669
News6 hours ago

Puchong Residents are Protesting the Construction of a Chinese School in Their Area, Here’s Why!

The residents of Bandar Kinrara, Puchong, are now actively opposing the construction of a Chinese school, SJKC Too Joon Hing,...

Collage 67 Collage 67
News7 hours ago

29yo Businesswoman in Penang Gets Charged & Fined RM2K by Court for Owning 102 Sex Toys

In case you’re not aware, yes, owning a sex toy in Malaysia is ILLEGAL. We’ll get to the laws around...

Feat Image Mobile Wallet Feat Image Mobile Wallet
News7 hours ago

Study: 63% of Malaysians Utilise Mobile Wallets for Transactions, The Highest in The World!

A recent study by Adyen, a global financial technology platform, has found that a whopping 63% of Malaysians utilise mobile...

My Post 1 2024 05 28T145839.287 1 My Post 1 2024 05 28T145839.287 1
News1 day ago

Someone Allegedly Threw a Shopping Trolley from an Apartment in Bangsar, Nearly Hitting a Woman

Imagine standing outside of an apartment building only to look up and see a shopping trolley falling from above towards...


Latest Videos