Relationships being broken off after disputes over unwanted gifts are not unheard of, but seeing one such break-up unfold online is quite a sight, kan? Well, that’s exactly what happened to content creator and comedian Mark O’dea recently.
Behind the drama
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The drama started with a series of Instagram stories that quickly gained traction among netizens, where Mark asked followers if they had ever broken up with their partner over a gift they bought them.
He later uploaded a video which provided even more context on what led to his current predicament. In it, Mark recorded himself surprising his girlfriend, Joanne, with some gifts, one of them being a knock-off ‘Labubu’ collectible. Joanne became upset at this as she wanted an authentic Labubu toy and things quickly went southward, with Joanne threatening to “find someone who will buy [her] a Labubu.”
The aftermath of the breakup
In the aftermath of the video, netizens who caught up with the drama were left wondering if that was a real break-up and finding the notion that anyone would just break up with their partner over a knock-off gift ridiculous.
Others chimed in wondering what a ‘Labubu’ even is and what the hype is about, further questioning if the ‘Labubu’ toy is even worth breaking up your relationship over.
Goodbye loyalty, hello ‘lowyalty’
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As suspense built up over Mark’s Instagram stories, he posted a final video on the drama. “I never have enough money to belanja my girlfriend,” he said. “Because I’m always wasting money on the same shopping platforms and I don’t try hard enough to look for the best savings!” With all this in mind, Mark resolved to become “a new man”.
In that same video, Joanne is impressed by his new resolve and returns to him. However, she was expecting to receive an authentic Labubu gift from the reformed Mark but got a large, handmade DIY love card instead. Visibly upset, Joanne broke up with Mark on camera (again).
But SURPRISE, it turns out that the whole drama was just a stunt as Mark revealed the catch behind the online “drama” with his girlfriend: the #LowyaltyEra Challenge!
Why settle for loyalty to one brand? Take the #LowyaltyEra Challenge on @lazada_my via TikTok and enjoy only the real deal and best value from Lazada this 11.11!
As shoppers, we all know that value and all other aspects of ‘lowyalty’ such as self-care and priorities trumps all else while shopping, betul tak? That’s why Lazada believes it’s high time to leave behind blind loyalty to a singular platform! With Lazada, it’s always the better price!
For those who aren’t sure what it means to be ‘lowyal’, here’s the definition that we’ve pulled up from ‘Uban Dictionary’ ?:
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To celebrate ‘lowyalty’, Lazada’s 11.11 Biggest Sale this year is dedicated to the #LowyaltyEra Tiktok Challenge! From now until 13 November, consumers can upload a TikTok video with the hashtag #LowyaltyEra and stand a chance to win prizes worth up to RM8,000!
Here are the prizes up for grabs from the #LowyaltyEra Challenge:
Grand Prize: Apple iPhone 16 (White 128GB)
2nd Prize: Dyson Supersonic™ HD15 Hair Dryer in Ceramic Pop
3rd Prize: La Mer – The Soft Cream Moisturizer (100ml)
Consolation Prizes:
- JBL Go 3 Portable Waterproof Bluetooth Speaker
- Apple Air Tag
- Logitech K380 Multi-Device Wireless Keyboard
- Hydro Flask Tumbler With Straw Lid Agave (20oz)
Here’s why you should shop with Lazada this 11.11!
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For those considering shopping with Lazada, here’s how the shopping platform stands out among all the others available in Malaysia:
- Always the Better Price: Lazada offers competitive pricing across a wide range of items and saves you from endless price comparisons. By giving you more value for your money, users can shop with confidence knowing they’ll get the best deal!
- Semua Free Shipping: No hidden fees, no surprises—just convenient, free shipping for everyone without any worries of additional fees!
- Lowest Price Guarantee: With the Lowest Price Guarantee badge on the platform, shoppers can rest assured that they are getting unbeatable prices they won’t find anywhere else!
And as a plus for Lazada’s most ‘lowyal’ users, Lazada will be giving away vouchers which offer superb deals including 90% OFF and RM1,111 OFF of your purchases!*
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So what are you waiting for? Get in your #LowyaltyEra now and download the Lazada app now, available on the following platforms:
For more info on the #LowyaltyEra Challenge and all things Lazada visit their website and follow Lazada on their socials:
*Terms and conditions apply.
