AEON Just Dropped Its First Ever Makeup Brand and It’s Basically “Activewear For Your Skin”

If you’re the kind of girl who’s constantly on the move, juggling work, errands, gym sessions, kids, lepaks and KL’s insane weather, then AEON has just introduced something that might change your entire makeup routine.

Introducing NALAE – AEON’s first-ever makeup brand, fully designed for Malaysians who want to look good without worrying about melting foundation or cakey finish. And get this, the whole line is 100% made in Korea.

Yup, K-beauty vibes but tailored for our Malaysian lifestyle? Say less.

What is NALAE?

The name NALAE comes from the Korean word for “wings,” symbolising freedom, self- expression and effortless beauty. The brand was created with one mission:

To make makeup that feels as comfortable and reliable as activewear.

Think: sweat-resistant formulas, breathable textures, and skin-loving ingredients — so you can go through your day confidently whether you’re in the office, running errands, hitting the gym, or braving the Malaysian heat.

 

View this post on Instagram

 

A post shared by AEON Retail Malaysia (@aeonretail.my)

Here’s why NALAE is different!

• Sweat-resistant, long-lasting makeup (finally!)

If your makeup has ever melted off by lunch…same. NALAE is specially made to withstand Malaysia’s humidity so your look stays fresh from morning to night, even if you’re outdoors or running around.

• Vegan and cruelty-free

Clean beauty girls, this one’s for you. The entire range is vegan and cruelty-free, so you can look good and feel good.

• Skincare-based makeup

All products are infused with skin-loving ingredients (Serum, SPF, Collagen), giving you that breathable, non-cakey, comfortable finish. Perfect for sensitive or acne-prone skin.

• Multipurpose & Easy-To-Use

The textures are super effortless. Think blend, dab, swipe, done. Great for quick everyday looks, minimal makeup lovers, or busy people who need a 5-minute routine.

• Made in Korea with K-Beauty tech

Everything is manufactured in Korea using advanced formulas designed for Asian skin tones and climates, so the shades and textures just work.

Why NALAE is worth trying

AEON didn’t just start a makeup brand like any other. They created something that fits the lifestyle of Malaysians who want to look fresh and confident without spending hours doing their makeup, or worrying about foundation breaking apart in the heat.

NALAE is all about effortless, everyday beauty that is reliable, comfortable and perfect for people who live active lives.

If you’re ready to upgrade your daily makeup routine, you might want to give NALAE a try the next time you visit AEON. With its skincare-meets-makeup approach and sweat-resistant performance, it might just become your new go-to.

NALAE is available at all AEON and AEON Wellness nationwide. Visit this website for more details.

Also read: Share-Share Lah! Here’s How M’sians Can Earn Big By Referring Friends to AEON Bank