‘Teruskan Langkah Baikmu’: Here’s How Wardah is Illuminating Ramadan with Acts of Kindness

Wardah, the leading halal beauty brand, providing high-quality products tailored to the needs of modern Muslim women introduces its Ramadan campaign of ‘Teruskan Langkah Baikmu’ to embrace the spirit of Ramadan and aimed at inspiring individuals to make positive changes in their lives. To commemorate the beginning of this meaningful initiative, Wardah is announcing its Wardah Beauty Science Week @ Blue Atrium, Sunway Pyramid from 19th to 24th March 2024.

Visitors are set to experience a series of engaging and interactive activities aimed at promoting science-backed skin care, boosting self-confidence, unveiling inner beauty, and personal growth.

Attendees can immerse themselves in an experience that combines science, beauty, and self-care where they can start with a skin check station to understand their skin type, followed by a UV check to assess sun damage and get on-the-spot consultation. Then, dive into a moisture check to determine hydration levels and visit our texture bar to explore different skincare textures. At the Color Station, visitors can try the Personal Care Analysis to find out seasonal colours and the best unique shades. Visitors can discover the colours that enhance their natural beauty and learn how to create looks tailored to them.

Additionally, visitors can engage in Reflection Stations, specially curated to encourage introspection and contemplation. These stations provide a serene environment for attendees to reflect on their personal growth, empowering them to embrace their unique qualities and continue their journey towards self-empowerment and inner beauty.

Ms.Karina Anindita, Paragon’s Head of International Marketing and Mr.Sandi Tyas Pangestu – R&D Skincare Scientist from Wardah.

“We are excited to celebrate the launch of our inspiring campaign, which embodies the spirit of Ramadan and the values we hold dear. Ramadan is a time for us to come together to support one another and strive to be better versions of ourselves. With that in mind, we launch this dedicated campaign ‘’Teruskan Langkah Baikmu,” said Ms. Karina Anindita, Paragon’s Head of International Marketing.

In addition to the interactive sessions, attendees will have the opportunity to enjoy special promotions and discounts on Wardah products, as well as receive exclusive gifts and giveaways. A special brand collaboration with HariRose, a local fashion brand that specializes in trendy, young and fresh hijab prints is also made available at the Wardah Beauty Science Week. There is a special Harirose x Wardah festive collection being released for visitors to get their first dibs on the collection with special boxes and hijab charms.

Wardah presents various activities and special programs this Ramadan in line with the ‘Teruskan Langkah Baikmu’ spirit, which includes:

1. A CSR expedition to Baling, Kedah, with its brother brand Kahf. A team of 30 people departed from Kuala Lumpur on 14th March, bringing RM30,000 worth of groceries to 2 villages, feeding over 1,750 less fortunate families.
2. Wardah Beauty Science Week at Sunway Pyramid from 19th to 25th March will showcase science-backed beauty, skincare workshops and makeup demonstrations.
3. The Iftar Ala Madinah event at Karangkraf from 25th to 29th March which aims to feed a total of 8,000 – 10,000 people from the community of Shah Alam in 5 days.
4. Wardah will also premiere its special talk show Heart to Heart with Brand Ambassador Dayah Bakar and 3 guest speakers namely Sharifah Rose, Vivy Yusof and Aisyah Hijannah.
5. Wardah’s very first, highly anticipated short film titled ‘Surat untuk Seri’ that tells a story about “teruskan langkah baikmu”.

Join us in celebrating the spirit of Ramadan and the power of positivity with Wardah’s ‘Teruskan Langkah Baikmu’ campaign from 19th – 24th March 2024 at Blue Atrium @ Sunway Pyramid.

Don’t miss out on Wardah’s special deals during Beauty Science Week from 19th to 24th March! Enjoy up to 20% off skincare products, up to 30% off cosmetics, and an instant RM10 rebate
with every RM80 purchase. Plus, receive a free gift with a minimum purchase of RM100. Upgrade your beauty routine with Wardah and save big this Ramadan!

For more information about the ‘Teruskan Langkah Baikmu’ campaign and to stay updated on the latest news and promotions from Wardah, visit wardahbeauty.com or follow Wardah Malaysia on Instagram and Facebook.

Also read: #BersamaJagaPalestin: Here’s How Wardah & Kahf Partnered With M’sian Initiative MyCare To Donate RM500k