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#BersamaJagaPalestin: Here’s How Wardah & Kahf Partnered With M’sian Initiative MyCare To Donate RM500k

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Wardah Feat Image 3
Source: Wardah Malaysia

Get ready for some heartwarming news! You might be familiar with the leading brands of Pharmacore Technology & Innovation Sdn Bhd, Wardah (beauty brand) and Kahf (personal care brand). But did you know that they have donated a generous amount of RM500,000 to Ops Ihsan 3.0? It was part of their initiative to show their  support for the citizens of Gaza!

Dayah Bakar, the spokesperson for Wardah Malaysia, expressed, “Just like other brands under Pharmacore, Wardah champions compassion and usefulness to others. Through this donation, we aim to reinforce our care, concern, and help, all while standing in solidarity with Palestine.”

Wardah team with some contributing NGOs during the ceremony

Curious to know how community heroes like Wardah and Kahf are making a difference for those in need? Keep reading for an inspiring glimpse into their impactful support!

 

1. What does Ops Ihsan do? 

Established to support the Palestinians, Ops Ihsan is an initiative launched by the Ministry of Foreign Affairs together with other governmental agencies. It is also supported by more than 50 NGOs, including Humanitarian Care Malaysia Berhad (MyCare).

Ops Ihsan has been on a roll since November 2023, making not one, but three deliveries of humanitarian aid to Gaza. Packed with essential medical supplies and necessities, the first two batches of humanitarian aid weighed 40 tonnes. Now, with the third round of delivery, the total donation weight has surged to an impressive 100 tonnes, amplifying their commitment to supporting those in need.

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2. A detailed look at Wardah and Kahf’s donation 

Wardah and Kahf’s donation made up part of the 60 tonnes of aid sent from Malaysia during Ops Ihsan’s third aid delivery. Their generous RM500,000 donation was allocated as follows:

  • Medical kit packages for injured residents in the hospital (worth RM225,000)
  • Food packs for displaced families (worth RM125,000)
  • Cash assistance for the medical teams (worth RM150,000)

On 18 December 2023, at the KLIA Cargo Terminal, Yang di-Pertuan Agong Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah, joined by Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi, witnessed the preparation of the Ops Ihsan 3.0 aid.

YDPA Agong escorted to witness the aid items preparation

The aid safely arrived in Egypt on 20 December 2023 and was received by the Egyptian Red Crescent Society. Thereon, it was transported to Gaza through the Rafah border and handed to the capable hands of the Palestine Red Crescent Society, which is overseeing the distribution of aid to hospitals and the Gaza community. 

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3. ParagonCorp’s ongoing support for Palestinians

ParagonCorp, the Indonesia-based parent company of Pharmacore Technology & Innovation Sdn Bhd, has consistently stood by the Palestinians, offering unwavering support.

In November 2023, ParagonCorp also joined forces with the Indonesian government to provide assistance to Gaza. Through this partnership, a substantial donation worth RM1.5 million was delivered, including crucial supplies such as food, medicine, blankets, clothes, hygiene kits, and other urgent necessities.

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Agung Andrian, the Group Head of International Business, ParagonCorp commented, “Alhamdulillah, with Allah SWT’s will and with the support and cooperation from MyCare, we are able to deliver donations for medical equipment, food packs, and cash assistance for the medical team in Gaza in hope of meeting the needs of Palestinian.’’

Left to Right Agung Adrian Dayah Bakar and Tuan Haji Kamarul Zaman in from on Ops Ihsan 3.0 mission arcraft
Agung Andrian, Dayah Bakar, and Tuan Haji Kamarul Zaman 

 

With the collaborative efforts of Wardah and Kahf in Ops Ihsan’s third delivery, it is hoped that aid will reach a broader spectrum of individuals in need. 

In a heartfelt plea, Dayah Bakar, representing Wardah, encouraged fellow Malaysians to stand in solidarity with the residents of Gaza. She emphasised the significance of every action, be it support, prayers, or donations. Together, these efforts can demonstrate the power of collective compassion and support! 

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