Sarawak Tourism Promotes State’s Iconic Bearded Pig On Angpow Packets & It Looks Cute!

Every year, angpows bearing creative designs will flood the market weeks before the Lunar New Year and they usually feature the Chinese Zodiac animal for that year on the front of the packet.

Since 2019 is the year of the pig, Sarawak Tourism Board (STB) has decided to promote Sarawak’s iconic animal, the Bornean bearded pig by printing it on their latest angpows!

Source: sarawak tourism

It was understood that it’s a norm for the tourism board to print their own angpows every year to be shared with their partners in the tourism industry, tourists, and Malaysian tourism offices in China, Hong Kong, and Taiwan. These angpows will be ready to be distributed starting 21 January 2019.

“For our Visit Sarawak Campaign, we are using every opportunity to highlight Sarawak’s unique features, in this case, our rich Chinese culture as well as our unique endemic fauna, such as the bearded pig which can be found in Bako National Park,” said CEO of the board, Sharzede Datu Haji Salleh Askor.

Here’s how the angpows look like.

Source: sarawak tourism

Source: sinchew

Apparently, the Bornean bearded pig is commonly known as the bearded pig and is one of the biggest attractions in Sarawak’s oldest national park. Below is an actual bearded pig from Bako National Park.

Source: trip advisor

If you happen to be in Sarawak and are looking for these adorable angpows, you can head to the Visitor Information Centre (VIC) located at:

• Old Court House in Kuching
• Lot 452 at Jalan Melayu in Miri
• Sibu Heritage Centre in Sibu

The tourism board has also revealed their plan to incorporate more indigenous animals in the design of their angpows, and we can’t wait to see them! 

Also read: Fatty Pork Announced as Top 10 Most Nutritious Food in the World