This Merdeka, it’s not just about waving the flag; it’s about moving as one and making things happen. CIMB is firing up that spirit with Bangun x Kita Bagi Jadi, a bold call for Malaysians everywhere to bangun and make things happen. To turn up the hype, they’ve teamed up with two Malaysian icons for a star-powered music video.
Bangun x Kita Bagi Jadi features none other than Aman RA, the lyrical powerhouse whose bars stick in your head, and Dato’ Azizul Awang, our “Pocket Rocketman” who’s been flying the Jalur Gemilang high on the cycling track.
Together, they’ve created a music video bursting with pure Malaysian spirit. Curious what all the hype’s about? Strap in, here’s the low-down.
Bangun x Kita Bagi Jadi: A music video that sparks action and unity!
CIMB teamed up with Aman RA to give his iconic track Bangun a fresh new twist, transforming it into a music video bursting with the spirit of Kita Bagi Jadi. With punchy hip-hop beats and the unstoppable energy of world-class sports, it’s where the thrill of athletics meets the creativity of the arts.
Let’s quickly break down the important highlights of the music video:
- Opening: The reality check
The music video opens with Aman RA’s voice steady and sure, acknowledging life’s struggles and the doubts people face when they don’t start with much. He doesn’t sugarcoat it, he talks about past struggles, being underestimated, and the reality of not having much to start with.
There’s an unspoken understanding here: every great journey begins with people doubting you, and the real fuel for success isn’t money or status, but the will to keep going.
- The inner fire
The camera cuts between Aman RA’s delivery and bursts of raw energy. His words: “Anak desa anak kota boleh terbang tinggi, kena mahu kena sanggup jangan turun hati” (Whether you’re from the village or the city, you can soar high. You just need the courage, and never lose heart), remind us that whether you’re anak desa or anak kota, your potential is the same. Greatness knows no postcode, what matters is the hunger in your heart.
- Resilience in motion
The beat intensifies as Aman RA and Dato’ Azizul Awang deliver a powerful line: “Jatuh satu kali, kita bangun tiga kali” (Fall once, rise three times). It’s not just about resilience; it’s about coming back stronger than before. They aren’t simply saying “get back up”, they’re saying overcompensate, fight harder, and exceed expectations each time life knocks you down.
- The people’s chant
This is where the video’s heartbeat kicks in: “Anak desa bangun kita bagi jadi, anak kota bangun kita bagi jadi” (Whether you’re from the village or the city, you can soar high. You just need the courage, and never lose heart). Faces of everyday Malaysians flash across the screen, all looking straight into the camera. It’s not just a lyric; it’s a unifying call that says, we all rise together.
- From blocks to billboards
Aman RA reflects on his own journey, from being unknown to having his face on billboards. “Dulu lepak bawah blok sekarang dekat billboard” (Used to hang out under the block, now up on the billboard). This moment captures how far dreams can take you if you keep pushing.
- Turning dreams into reality
Here comes the soul of the message: “Kalau impi kita bagi jadi, modal mula tak perlu besar yang penting semangat diri” (If we have a dream, we make it happen. You don’t need much to start, what matters is your spirit). The meaning is crystal clear: you don’t need a lot to start; you just need the will to take that first step.
- Final rally: Rise together
The chant returns stronger: “Anak desa bangun kita bagi jadi, anak kota bangun kita bagi jadi” (Whether you’re from the village or the city, you can soar high. You just need the courage, and never lose heart). Aman RA’s voice layers with the crowd, and the visuals pull everyone together, rural and urban, athletes and artists, men and women, all moving forward.
On top of that, the video seamlessly weaves in how CIMB is making a tangible difference in Malaysians’ lives every day, proving that it’s more than just banking. CIMB is helping people move forward by:
- Making travel easier with CIMB’s smarter, more accessible payment solutions.
- Bridging the education gap for nearly 2,000 students.
- Helping businesses thrive through OctoBiz.
- Elevating the work of over 100 local artists.
- Supporting national heroes for 19 consecutive years.
- Investing RM3.6 million to upgrade PPR communities.
- Empowering over 500 SMEs to go digital with SMEBizReady.
This proves that CIMB is rising together with Malaysians, turning possibilities into reality and making things happen.
Experience the “Bangun x Kita Bagi Jadi” energy for yourself!
Don’t just take our word for it — watch the music video now and feel the passion, drive, and unstoppable spirit that’s making things happen for Malaysians everywhere.
When music becomes a movement!
Kita Bagi Jadiis about turning aspirations into something real, meaningful, and lasting. Under its Art and Culture pillar, CIMB is giving Malaysian talents a platform to shine, express themselves, and create work that not only inspires but also drives economic impact.
This isn’t just a catchy tagline; it’s a call to action. It’s about going after your goals, backing each other up, and proving that when Malaysians come together, anything is possible.
Ready to make things happen?
Bangun x Kita Bagi Jadi isn’t just a song you stream once and forget; it’s a reminder that change starts with us. Whether you’re chasing a long-time dream, hitting reset, or just finding your groove again, take this as your sign to rise up, go for it, and make it happen.
Haven’t hit play on the music video yet? What are you waiting for? (An invitation from the King? 🤨 ) Click here to watch now and join the Merdeka vibes!
For more information, visit CIMB’s website, Instagram and Facebook!
Does making your bed count as making things happen? 🫣
