Connect with us


The #MySenyum Contest Garnered Over 5k Submissions & Was Able To Aid Two Charities!


Aaa Template 2
Source: Provided to WOB

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

MCIS Life handed over a contribution worth RM20,000 to the Lighthouse Children Welfare Home Association (Lighthouse) and humanitarian platform KitaJaga.co to assist the two organisations’ missions, following the official closure of the insurer’s #MySenyum contest.

Launched in January this year as an extension of MCIS Life’s brand promise “People Helping People”, the #MySenyum contest encouraged Malaysians to share their smiles and spread positivity amongst all while lending a hand to those in need.

Top 20 Winners 2

Initially, MCIS Life pledged RM5 for each of the first 2,000 contest entries which would have provided Lighthouse and KitaJaga.co with RM5,000 each. As the contest received overwhelming support when the final number of entries crossed the 5,000 mark, the life insurer doubled its pledge to the two organisations (each received RM10,000).

“Despite the challenges faced by Malaysians in the post-pandemic era, our community members genuinely care about the well-being of one another. This was evident through the grand total of 5,715 participants who shared their smiles with us through the contest as the mechanism was to collectively come together in aid of those who need support,” explained Mr. Ragunath Murthy, Chief Distribution and Marketing Officer, MCIS Life.


Lighthouse and KitaJaga.co were chosen for the former’s unwavering support in providing essential care to the most vulnerable children in Malaysia from diverse backgrounds and ethnicities as well as the latter, for being a community-driven humanitarian platform for vulnerable Malaysians.

For KitaJaga.co founder, Mr. Reza Razali, the contribution will go a long way for the platform’s digital expenses, ensuring sustainable and continuous efforts to reach those in need.

He was elated to be a part of #MySenyum campaign that highlights little pockets of happiness, agreeing that a smile is an act of charity.

“A small act of kindness can be a smile. It is the small acts that add up and made a big difference,” said Reza.

Mrs Jacinta Steven Lightouse
Madam Jacinta Steven

“We are very grateful to MCIS Life for reaching out. Times are hard, but we never gave up because we believed in the kindness of Malaysians. The funds will mainly go for the education of the children including their tuition fees,” said Lighthouse’s co-founder, Madam Jacinta Steven.

The #MySenyum contest ran from 28 January to 31 March 2022 and witnessed social media fans jumping on the bandwagon by the thousands to submit their joyful photos/videos along with witty captions and campaign hashtags #MySenyum and #PeopleHelpingPeople.

The contest featured three categories through which the public could win attractive cash prizes, including Weekly Lucky Draws, #MySenyumFilter with MOST LIKES and the #MySenyum Grand Prize Winners.

For the full list of winners by each category, please refer to MCIS Life’s Facebook and Instagram.


Also read: M’sians Can Now Win Up To RM40k In Cash Prizes AND Support Charity Just By Smiling! Here’s How

Screenshot 2022 09 12 110208

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Just In

Collage 12 1 Collage 12 1
News3 hours ago

Tun M Hopes That Proton Produces Its Own Electric Vehicle in The Future For Better Climate in The City

Yesterday morning (December 9), Tun Dr. Mahathir was presented with “Polestar 2” – an Electric Vehicle (EV) which was done...

Msian Student Masseur In Taiwan Msian Student Masseur In Taiwan
News6 hours ago

M’sian Studying in Taiwan Detained For Working as a Masseur Providing “Special Massages”

Going overseas to study is not an easy thing as it can get very expensive and one would need to...

My Post 1 2022 12 09T132924.610 My Post 1 2022 12 09T132924.610
News1 day ago

Annuar Musa Fired From UMNO Along With 2 Other UMNO Leaders

UMNO has confirmed that Ketereh Division UMNO Head, Tan Sri Annuar Musa, is among the 3 grassroots leaders who were...

My Post 1 2022 12 09T101258.257 My Post 1 2022 12 09T101258.257
News1 day ago

S’porean Vehicle Being Hunted by Police For Refusing to Give Way to Ambulance & Getting Into a Collision

The Royal Malaysia Police (PDRM) is looking for more information in regards to an incident involving a vehicle with a...

Ft Motac Ft Motac
News2 days ago

Tourism Minister Tiong King Sing Confirms That Arts & Culture Will Remain Under His Ministry

The Cabinet announcement by Prime Minister Datuk Seri Anwar Ibrahim was met with shock by some of the appointments that were...

Ft Loke 1 Ft Loke 1
News2 days ago

Transport Minister Reveals That Kelana Jaya LRT Line Disruptions Can be Expected Until Q3 of 2023

Just a few days into his job, transport Minister Anthony Loke had gone to take the LRT during rush hour...

Collage 4 1 Collage 4 1
News2 days ago

“Biggest electoral fraud” – Muhyiddin Says PH, BN Lied in GE15 & Rakyat is Not Amused With Them

Nearly 3 weeks after GE15, the opposition – Perikatan Nasional (PN) has pointed out what they don’t like about the...

Collage 2 1 Collage 2 1
News3 days ago

“We’ll help” – PAS Challenges Gov’t to BAN Gambling Centers in States Controlled by BN & PH

Just recently, Prime Minister Dato Seri Anwar Ibrahim, who is also the Minister of Finance reduced the 4D Special Draw...


Latest Videos