This Lunar New Year, The Exchange TRX presents Gallop Into Grandeur, a thoughtfully curated festive campaign that transforms the destination into an immersive celebration of tradition, renewal, and auspicious beginnings. Running from now to 22 February 2026, the campaign brings the spirit of the Lunar New Year to life through striking installations, cultural expressions, and seasonal experiences for all.
At the heart of the celebration, Central Exchange and other key spaces are reimagined as a contemporary interpretation of the Year of the Horse, drawing inspiration from the elegance and poetic beauty of 山水畫 (traditional Chinese landscape painting). Layered with sculptural forms, artistic detailing, and immersive elements, the installation reflects the strength, grace, and prosperity associated with the horse in Chinese culture. Designed for visual impact across multiple viewing levels, the festive environment invites exploration while offering highly shareable moments rooted in cultural storytelling.
“This campaign reflects our intention to honour Lunar New Year traditions through a modern, artistic lens,” said Trevor Hill, General Manager at The Exchange TRX. “Gallop Into Grandeur blends heritage and contemporary design to create an experience that feels meaningful, immersive, and celebratory, one that welcomes guests to gather, reconnect, and usher in the new year together.”
Adding to the festive atmosphere, guests can enjoy a series of festive highlights, including cultural showcases, performances, pop-ups, and hands-on workshops that celebrate togetherness and Lunar New Year traditions. Performances paying homage to the rich heritage of Chinese culture, such as lion dances, drum performances, and fan dances, add energy and rhythm to the festive atmosphere. The Exchange TRX continues to evolve into a vibrant festive hub where families, friends, and communities can gather and celebrate the season.
Adding to the allure, guests can look forward to exclusive offerings throughout the destination, including:
- Helena Rubinstein – A breakthrough addition to its acclaimed skincare portfolio, debuting exclusively for the Lunar New Year season
- Molton Brown – Complimentary in-store hand and arm massage with limited daily slots, plus a take-home sample
- Shiseido – Enjoy 49% savings on the Ultimune Power Infusing Serum ∙ Qeelin – Book an exclusive one-to-one jewellery styling session and receive a Limited Edition Wulu Charm with purchases above RM15,000, along with a leather tag and strap
- Exclusive Angpow Set: Spend a minimum of RM388 (or RM288 with UOB Credit or Debit Cards) in one receipt to redeem.
- Auspicious Fortune Canister & Angpow Set: Spend a minimum of RM3,288 (or RM2,888 with UOB Credit or Debit Cards) in two receipts to redeem.
- Bountiful Fortune Set: Spend a minimum of RM10,888 (or RM10,288 with UOB Credit or Debit Cards) in three receipts to redeem a pair of Fortune Canisters, a box of GODIVA’s Celestial Prosperity Collection chocolates, a festive candle, and three sets of Exclusive Angpow.
From immersive festive décor and cultural expressions to rewarding shopping experiences and moments of shared celebration, Gallop Into Grandeur invites guests to welcome the Lunar New Year in a setting where tradition, artistry, and modern living converge.
For more information, visit their website or follow The Exchange TRX on Facebook and Instagram.
