the Curve presents its Hari Raya festivities for the year, themed “Alunan Syawal di Kampung Pesisir.” From now to 29 March 2026, the campaign invites shoppers to escape the urban rush and immerse themselves in the calm vibes of a traditional Malaysian seaside village.
The mall’s Centre Court has been transformed into a picturesque coast, featuring an elevated Rumah Kampung structure and rustic sandbar swings. This serene setting serves as the backdrop for a celebration of gratitude, family bonds, and the timeless beauty of coastal heritage.
Sambutan with “Samba Raya”
Marking a significant highlight this year, the Curve is proud to launch its first-ever original Raya song titled “Samba Raya.” Specially commissioned to enhance the campaign’s look and feel, the song adds an emotional layer to the festive atmosphere. Authenticity is at the heart of this musical debut, as “Samba Raya” is performed by local buskers who have been a part of the Curve’s community for over eight years.
“Raya represents not only a celebration but also a meaningful moment to express gratitude and strengthen bonds,” said En Jazmi, Acting Chief Executive Officer of Boustead Properties Berhad. “Through ‘Alunan Syawal di Kampung Pesisir,’ our goal is to transport visitors to a simpler time where the warmth of togetherness is truly cherished.”
Giving back to the community
the Curve continues to support local SME’s for festive preparations, offering more than 100 vendors spread across the mall. From traditional and modern baju kurung and baju melayu to festive delicacies and home décor, the extensive marketplace offers variety and quality for every shopper.
Adding to the festivities this year, the Curve and Natra Event continues to host the Pazar Ramadan, a dedicated bazaar featuring a wide array of berbuka puasa food. Whether shoppers are looking for the perfect Raya outfit or delicious local treats for breaking fast, the mall provides a comprehensive and vibrant experience for the whole family.
In the spirit of giving, the Curve is hosting a series of initiatives focused on unity, compassion, and community engagement:
- Ihya’ Ramadan with SURIA: The Curve is collaborating with SURIA for the Ihya’ Ramadan programme. As a symbol of goodwill, 1,000 packs of Bubur Lambuk will be distributed to shoppers and the surrounding community. 300 food packs will also be shared with shoppers during a communal breaking-of-fast session to celebrate the spirit of togetherness.
- Berbuka Puasa with Rumah Anak-anak Yatim Damai Kuang: In a heartfelt partnership, the Curve will host a special Berbuka Puasa session sponsored by mall tenant Flint for the children of Rumah Anak-anak Yatim Damai Kuang.
- “Kongsi Kindness” Donation Drive: Encouraging shoppers to share their blessings, a dedicated Kongsi Kindness booth will be located at the Centre Court. Shoppers are invited to donate essential items, which will be delivered to the children of Rumah Anak-anak Yatim Damai Kuang to support their daily needs and festive preparations.
- Vendors Sharing Kindness: The spirit of generosity extends to the mall’s vendors, who have stepped forward to sponsor essential items and festive treats for the children of Rumah Anak-Anak Yatim Damai Kuang. Participating brands include Abayalubnaa, Iman Adam & Love Trisha, Monstr, and many more.
Happenings and deals shoppers cannot miss
To make things more exciting this Ramadan and Raya season, the celebration is further complemented by:
- “Berbuka Puasa @ the Curve, Jom!”: A digital activation at The Street entrance featuring a Spin & Win Wheel to help shoppers decide on their iftar meals from the mall’s diverse F&B outlets.
- Cultural Showcases: Visitors can enjoy traditional performances, including Tarian Zapin, Ghazal and many more.
- Art & Craft Workshop: Younger visitors can get creative with the Kilauan Lebaran Workshop at the Centre Court and dedicated Kids Art & Craft activities at Level 2.
To make Raya shopping even more rewarding, the Curve is offering exclusive Gift-with-Purchase (GWP) promotions:
- Spend RM300 and receive a set of Raya packets*.
- Spend RM800 and redeem a glass plate* along with a set of Raya packets*.
- Spend RM1,250 and enjoy a Dessini rice cooker* plus a set of Raya packets*.
*While stocks last and terms and conditions apply.
Through a blend of vibrant cultural showcases, extensive festive shopping, and heartfelt community outreach, the Curve’s ‘Alunan Syawal di Kampung Pesisir’ campaign invites families to celebrate the true spirit of Hari Raya—fostering meaningful connections and creating memories that will be cherished for years to come.
For more details on the campaign and other upcoming events at the Curve, visit their website or stay connected via their socials:
Also read: the Curve Wins MBPJ’s Inaugural Petaling Jaya Child Friendly City Excellence Award (PJCFCEA) 2024
