Sunway University Students Champion Youth-Driven Social Impact at Festive Bazaar

Driven by the Campus With A Conscience spirit of giving back to society, students from Sunway University’s School of Hospitality and Tourism Management raised RM2,400 for local social enterprise, Generating Opportunities for Learning Disables (GOLD), through a 1-day Entrepreneurial Day and Hospitality Bazaar held on campus.

Themed Santa’s Snack Street, the bazaar was part of the Small Business Venture course where students were required to conceptualise, plan, and operate real hospitality businesses for a full day of commercial trading. The event transformed the campus into a vibrant marketplace featuring student-led food and beverage ventures, combining entrepreneurial learning with social impact.

Dr Gary Daniels, Head of the Centre for Hospitality Leadership and Innovation (CHIL), said “More than just learning the ropes of running a business, Santa Snack Street also taught students that entrepreneurship can and should have a social purpose. The successful execution of the bazaar, made even more memorable with the impressive amount of funds raised within just a day, demonstrated how applied learning, community engagement, and compassion can come together in a very tangible way.”

GOLD is a Malaysian non-profit organisation that provides vocational training, supported employment, and life skills development for young adults with learning disabilities. Through initiatives such as the Kindness Cookie Project and various vocational training programmes, GOLD allows its students to gain practical work experience, independence, and social inclusion.

The collaboration highlights Sunway University’s position as a mission-driven 5th generation university, advancing experiential learning, civic responsibility, and meaningful engagement with local community organisations.

Also read: Sunway University and Halolo Park Spread Festive Cheer Through “Santa Claws” Charity Initiative