What started as a simple effort to encourage Malaysians to reduce single-use plastic has grown into one of the country’s most recognisable everyday items!
First introduced in 2023 as part of MR D.I.Y’s commitment to promoting responsible shopping habits, the retailer’s iconic yellow recyclable bag has since sold more than 10 million units nationwide. Today, it can be found in homes, laundrettes, dorms, markets and offices around the country – carrying everything from groceries and laundry to balik kampung essentials and daily necessities.
Now, MR D.I.Y is celebrating the unexpected journey of the bag through its new campaign, ‘Satu Beg, Seribu Cerita’.
The campaign shines a spotlight on how Malaysians have embraced and repurposed the yellow bag in their own unique ways over the years, transforming it from a practical reusable bag into a familiar part of everyday life.
Sustainability made simple
Alex Goh, Vice President of Marketing at MR D.I.Y. Group, said the campaign reflects the brand’s belief that sustainability should be simple, accessible and woven into daily routines.
“When we first introduced the yellow bag, the goal was simple – to encourage Malaysians to reduce single-use plastic and adopt more sustainable habits. Over time, we saw the bag become part of everyday Malaysian life, carrying stories, routines and memories along the way.
“Through ‘Satu Beg, Seribu Cerita’, we wanted to celebrate that shared connection. By keeping the bags affordable, we also want to demonstrate that sustainable choices are not a luxury – everyone can make them.”
Priced at just RM1.20 for the small size and RM2.20 for the large size, the recyclable bags remain affordable as part of MR D.I.Y’s commitment to making environmentally responsible choices accessible to all Malaysians.
Spot the Giant Yellow Bag
As part of the campaign, MR D.I.Y will bring the iconic bag to life through giant inflatable and billboard installations at selected storefronts and locations nationwide.
The larger-than-life yellow bag installations are designed as community touchpoints where Malaysians can take photos and share their own stories connected to the bag.
MR D.I.Y.’s giant inflatable bag will be making its way to iconic hotspots nationwide.
For more information, visit MR D.I.Y. Malaysia’s website or follow the brand on Facebook, Instagram, TikTok, XiaoHongShu, X and YouTube.
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