New Travel App HopeGoo Launches in M’sia Offering Affordable Flights, Hotels & 24/7 1-on-1 Butler Service

HopeGoo, a one-stop travel app first launched in Mainland China and Hong Kong, today officially announced its launch in Malaysia. Created to “Make Travel Easier and Happier”, HopeGoo offers Malaysians a more convenient way to book affordable flights and hotels with multilingual support.

HopeGoo is becoming Your Travel Companion

HopeGoo’s signature “Your Travel Companion” 24/7 One-on-One WhatsApp Butler Service can be activated by downloading HopeGoo and contacting the in-app customer support. From trip planning to on-the-go assistance while abroad, Your Travel Companion makes every stage of the travel journey easier, allowing travellers to focus on the fun, not the hassle. Currently designed especially for tourists visiting China, the service will soon expand to include more destinations.

After serving millions of users across Mainland China and Hong Kong over the past two years, HopeGoo is bringing its travel services to more travellers across Asia as part of its next phase of growth.

HopeGoo “travels” to Malaysia

Malaysia was selected as one of HopeGoo’s key growth markets as China has long been one of the top outbound travel destinations for Malaysians, alongside neighbours such as Thailand, Indonesia and Singapore. Combined with the close tourism and cultural ties between Malaysia and China, these factors create a strong foundation for HopeGoo’s local expansion.

The launch also predates the upcoming Chinese New Year, Hari Raya, and school holidays — some of the peak travel seasons each year. Tourism Malaysia’s Outbound and Domestic Travel Behaviour Report 2023 shows that 91% of Malaysians travel overseas for leisure. This shows an ongoing travel demand and a clear growth opportunity for HopeGoo in supporting Malaysia–China travel flows.

“As we introduce HopeGoo to Malaysian travellers, our priority is to ensure the experience reflects how Malaysians plan, book, and travel overseas,” said Kent Chin, Apps User Growth Senior Manager, HopeGoo Malaysia. “Beyond competitive pricing, travellers value peace of mind when they are abroad. With our 24/7 hands-on support, HopeGoo is designed to make travel simpler, more reliable, and more rewarding, ensuring travellers receive timely assistance at every stage of their journey.”

He added, “Just one year after launching in Hong Kong, HopeGoo entered the ranks of Hong Kong App Store’s most popular travel apps. This gives us strong confidence in bringing the same customer support-driven experience to Malaysian travellers.”

Here are the hands that were on deck for HopeGoo’s launch

HopeGoo’s rollout is further backed by its parent company, Tongcheng Travel, who established a strategic partnership with the Ministry of Tourism, Arts and Culture of Malaysia in 2023 to explore inbound tourism development.

“Putting local users at the heart of our strategy while connecting broader travel journeys has always been our guiding principle,” said Yu Chi Xiao, Group Vice President, Tongcheng Travel. “Leveraging the group’s more than 20 years of accumulated industry experience, HopeGoo has built strong integrated capabilities across technology, resources, and service, supported by deep partnerships and proprietary AI systems to underpin our localisation efforts.

In Malaysia, we remain committed to a ‘built for local users’ approach. We strongly believe in the long-term potential of Malaysia’s travel market, and HopeGoo will continue to evolve its products and services from a local perspective, with the aim of becoming travellers’ trusted companion and delivering a warmer, more comprehensive travel experience.”

Here are the special launch offerings they have in store

To celebrate its official launch, HopeGoo is offering a series of limited-time perks for new users:

• Asia-wide eSIM: New users are eligible for 90% off Asia-wide eSIM packages, capped at RM20, for the first 100 redemptions daily until 31 January 2026
• Vouchers: New users can enjoy RM50 off flights, 7% off hotel bookings (three vouchers, each applicable for China, Hong Kong, Macao or Taiwan; and other regions worldwide), and RM5 off train tickets, available while stocks last
• Refer & Earn: Earn 100 G-Coins in-app credits for every friend you invite, while your friends receive 1,000 G-Coins upon sign-up

Download HopeGoo on App Store and Google Play today! For more information, visit their website.

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