MuzArt International and Enrich, the Travel & Lifestyle Loyalty Programme of Malaysia Airlines, have joined forces to launch an engaging nationwide campaign called “ART FLIES HIGH”. This campaign is designed for children aged 4-12 in Malaysia, aiming to unleash the limitless potential of young minds, while promoting and raising awareness about sustainability efforts by our national carrier among children.
ART FLIES HIGH invites children to design a reusable and washable eco-friendly colouring silicone mat for Malaysia Airlines under the theme of ‘The Fond Memories of Travel.” The Top 50 winning designs will be featured in a collective doodle art mat and will be made available on Temptations, Malaysia Airlines’ duty-free shopping platform.
“This sustainable silicone mat is the perfect item for parents to keep toddlers and children entertained while dining outside. It is washable, wipeable, and reusable – ensuring a positive impact on the environment. By working with Enrich as well as our National carrier, we are not only giving our children a chance to showcase their creativity, but we are also providing them with an opportunity to have their work seen by a global audience.” said Shannics Teh, Founder and CEO of MuzArt International.
“We invite enthusiastic children to join the competition and unleash the limitless power of their pure and innocent imaginations. Together, our goal is to inspire the next generation, nurture their dreams, foster creative thinking and instil a strong commitment to sustainable practices, all contributing to a brighter and more promising future,” said Philip See, Group Chief Sustainability Officer and Chief Executive Officer of Loyalty & Travel Solutions (MAG).
The campaign is a testament to the transformative potential of collaboration between distinct industries, bridging the realm of art, aviation, and sustainability. This fun, dynamic, and meaningful initiative is dedicated to fostering creativity and innovation among children in the wake of the global pandemic.
Parents can pre-purchase the mat to keep their children entertained during their journey with Malaysia Airlines while having colouring activities on board.
Campaign details:
- Contest Period: 14 June – 14 July 2023 (1 month)
- Professional Judging period (50%): 14 July – 31 July 2023
- Online Voting period (50%): 1 August – 15 August 2023
- Final production unveil (with winners) & Prize ceremony: 1 December 2023
Contest category & Prizes information:
- 50 winners & artworks will be selected. The 50 artworks will be merged into a complete doodle art design and be mass-produced and sold on Temptations – Malaysia Airlines’ duty-free shopping platform.
- Special Merchandise from MuzArt International.
- Exclusive Enrich Junior Merchandise from Enrich by Malaysia Airlines.
In conjunction with this nationwide contest, MuzArt is thrilled to announce exclusive offers for all Enrich Junior Members as well, available from 14 June 2023 to 31 May 2024. As part of the art school’s commitment to nurture creativity and imagination among the younger generation, MuzArt has curated two special offers, for which all Enrich Junior Members will be eligible.
Enrich Junior Members can choose to redeem a free Art Pack, a perfect companion for their artistic journey. This gift can be collected from any selected MuzArt outlet. Alternatively, they can opt to experience creativity firsthand by redeeming a 90-minute Art Discovery Session at selected MuzArt outlets.
Visit the links below to know more about the offers as well as the contest guidelines.
- Exclusive offers for Enrich Junior Members: enrich.malaysiaairlines.com/signup (with code ENRJR)
- Registration & Submission: bit.ly/43N6B57
- Contest Design Template: bit.ly/3qDARRC
- Full guidelines and terms & conditions: bit.ly/3JcA68B
- For contest enquiry: https://wa.me/60143459493
