Made to Be Different: Connor’s Fuels a New Wave of Flavour, Freedom, and Expression

Connor’s Stout Porter, the iconic stout with the half Union Jack, is back in the spotlight with a bold attitude and point-of-view. From Taste the Good Times to Made to Be Different – Connor’s isn’t just switching lanes; we’re making a statement.

In Asian society, young people often face expectations to pursue certain careers or conform to particular standards of appearance. Connor’s aims to inspire them to break free from these norms, encouraging courage and challenging conformity. We’re here to be real – flavour-first, unapologetically smooth, and proud of it. Connor’s is for those who seek to carve their own path, fuelled by our trailblazing spirit. Different? Absolutely. But always made right.

“Connor’s was born to break conventions and stereotypes of the beer category. That is why we want to help our consumers fuel the courage it takes to defy the expected and carve out their own path,” said Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. “We’re not just serving an award-winning stout; we’re building a brand that resonates with the community of challengers to uncover new possibilities. Connor’s stands apart by staying authentic to our craft, our values, and the drinkers who connect with what we stand for.”

It’s not just about encouraging bold moves, Connor’s is walking the talk. That’s why Connor’s has teamed up with Doubleback, an unconventional streetwear brand that lives to challenge the status quo just like Connor’s. Together, we’re rewriting the rules and pushing the culture forward by dropping the Connor’s x Doubleback: The Duffleback Backpack – where form meets function in a sleek, premium hybrid that shifts with your rhythm as a hand-carry or backpack mode, this one moves how you move. With 1,500 units worth RM900 each up for grabs nationwide, this collaboration puts RM1.3 million worth of exclusive prizes into the hands of those courageous and ready to embrace the unconventional.

Getting in on it is easy. Just grab Connor’s from bars, cafés, restaurants, supermarkets, hypermarkets, convenience stores, Shopee and Grab. Whether it’s a can or a pint, every purchase puts you closer to owning a piece of this standout collab merch.

Connor’s is a stout with attitude, and it’s “Made to be Different”. We ain’t stopping there.

On 12 July, Connor’s launched the Connor’s Collective at Heritage Valley KL – an all-day experience where the trailblazing community connected, got creative, and caught the vibes. Guests witnessed up-and-coming DJs, bands, and entrepreneurs that ditch the conventional and do their own thing. Connor’s Collective was a space for the community that wanted to express, disrupt, and live life Made to Be Different.

And in true Connor’s fashion, the day didn’t just make waves – it made history. In conjunction with Connor’s Collective 2025, Connor’s broke the Malaysia Book of Records for the Longest Non-Stop Techno Music Event in Malaysia – an electrifying 13-hour set from 11AM to 12AM at Heritage Valley, KL. A bold celebration of music, movement and everything made to be different.

But the experience didn’t end there. Connor’s is bringing the signature Shake & Sip serve to over 120 spots nationwide. Plus, keep an eye out for Connor’s vending machines at selected locations and grab your chance to win exclusive merch with every Connor’s purchase.

In a category often tied to tradition and formality, Connor’s is carving out its own path. With its creamy profile and unique coffee notes, this smooth, memorable stout is brewed for the next generation of trailblazers – unapologetically easy to enjoy. For more details, visit Connor’s website.

Remember to #CELEBRATERESPONSIBLY. If you drink, don’t drive. For non-Muslims aged 21 and above only.

Also read: Not Your Typical Success Story: How These 5 M’sians Ditched Their 9–5 With No Regrets!