Hada Labo Unveils Upgraded HA Supreme Vita Brightening Booster Serum with New Brand Ambassador, Hakken Ryou

Hada Labo, a Japanese skincare brand synonymous with the philosophy of “PERFECT x SIMPLE,” proudly announces the launch of its upgraded HA Supreme Vita Brightening Booster Serum, now enriched with 10 essential vitamins. This enhanced serum exemplifies Hada Labo’s commitment to delivering the finest, purest, and most effective skincare products. Alongside this exciting product upgrade, Hada Labo welcomes renowned cosplayer Hakken as its new brand ambassador.

Hada Labo stands for a lifestyle philosophy that brings beauty back to the basics – perfect, simple, and confident. Their skincare range uses only the highest quality, beneficial ingredients, free from unnecessary additives such as alcohol, colorants, fragrances, and mineral oil. This dedication to purity ensures maximum effectiveness, giving your skin the best and nothing else. Hada Labo’s hero product, the Hydrating Lotion, has been the No.1 lotion in Japan for 16 consecutive years, with over 100 million bottles sold globally.

 

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The newly upgraded Hada Labo HA Supreme Vita Brightening Booster Serum is formulated with 10 potent vitamins (Vitamin A, Vitamin B1, Vitamin B2, Vitamin B3 (Niacinamide), Vitamin B5, Vitamin B7, Vitamin B9, two forms of Vitamin C, and Vitamin E) and 4 types of low molecular weight Hyaluronic Acid with high penetration power. This powerful combination penetrates deeply to address skin concerns more efficiently than regular serums.

Key benefits include:

• 71% increase in hydration
• 19% increase in firmness
• 94% of users reported reduced dark spots and acne marks within 7 days
• 91% of users noticed more radiant and glowing skin the next day
• 91% of users observed repaired skin barrier within 7 days

Joining the Hada Labo family as the new brand ambassador is Hakken, one of Asia’s most successful cosplayers. With more than 6 million followers on social media, Hakken’s influence extends far and wide. Her appointment as the ambassador for Tokyo Tourism in Japan highlights her prominence. Now, as the face of Hada Labo, she embodies the brand’s commitment to excellence and simplicity in skincare.

“We are thrilled to introduce Hakken as our brand ambassador,” said Lim Mei Yuen, General Manager of Rohto Mentholatum Malaysia. “Her dedication to her craft and her influential presence align perfectly with Hada Labo’s mission to provide high-quality, effective skincare solutions.”

Experience the upgraded Hada Labo HA Supreme Vita Brightening Booster Serum and discover the difference that perfect, simple, Japanese skincare can make.

Available now at all leading stores in Malaysia. You can get yours now at RM95.00 for 30gm from all leading pharmacies & e-commerce stores starting August 2024. For more information, visit Hada Labo’s website.

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