This school holiday season, Kuala Lumpur will transform into a city-sized playground as the LEGO MY Play Festival brings the iconic KLCC precinct to life from now to 7 June 2026. With immersive builds, larger-than-life installations, interactive play zones, and Southeast Asia’s first-ever Suria KLCC x LEGO “Play Run 2026”, the festival marks Malaysia’s biggest LEGO celebration to date and invites families of all ages to rediscover the joy of hands-on play.
For LEGO fans of all ages
Designed as a large-scale interactive play experience for both children and adults, the festival evokes The LEGO Group’s belief in the power of play beyond the screen. To complement this, Suria KLCC is commemorating the festival as part of its annual mental and physical well-being initiative. By combining the high-energy Suria KLCC x LEGO “Run in the Park” event with the return of its signature “Safe Space” at the Park Mall Entrance, the campaign highlights how both active physical play and community mental health support contribute to overall wellness.
With play increasingly shifting toward digital spaces, the LEGO MY Play Festival aims to encourage families to reconnect through shared real-world experiences. Through collaborative building activities, imaginative storytelling, and physical play, the festival creates opportunities for children and adults alike to explore creativity together in meaningful and memorable ways.
“While digital devices are an integral part of modern childhood, this festival showcases how hands-on discovery with LEGO bricks fosters creativity, learning, and meaningful connection,” said Nina Patricia Da Costa, General Manager of Singapore, Malaysia, and APAC Travel Retail of the LEGO Group.
“The LEGO MY Play Festival is a celebration of imagination inspired by Malaysian culture. We hope families will take this opportunity to slow down, connect, and create together as they step into an immersive, real-life LEGO world, where ideas and dreams come to life,” she added. “We are also deeply grateful to Suria KLCC for their partnership and support in bringing this experience to life at one of Kuala Lumpur’s most iconic landmarks, where families and visitors can come together and experience the joy of LEGO and play.”
Francis Tan, Executive Director and CEO of Suria KLCC Sdn Bhd, said, “At Suria KLCC, we have always pushed the boundaries of what a retail space can be by delivering world-class experiential events that truly resonate with our visitors. This partnership with The LEGO Group is a prime example of how we intentionally collaborate with our retailers to play a much larger, more impactful role in the community. By tying LEGO’s philosophy of play into our annual mental and physical health initiative, we are turning a school holiday event into something far more meaningful. LEGO is just the first of many major brands we plan to collaborate with in this format, as we continue to redefine how retail destinations can drive positive social impact.”
The City’s Ultimate Playground
Spanning multiple locations across the Suria KLCC precinct, the LEGO MY Play Festival features a series of large-scale interactive play zones inspired by fantasy worlds and iconic city sights.
Suria KLCC Centre Court: Discover Kuala Lumpur, the LEGO way
Visitors will be greeted by a stunning LEGO-inspired recreation of Kuala Lumpur’s skyline, anchored by a large-scale centrepiece of the Petronas Twin Towers. These are complemented by a stunning backdrop featuring the KL Tower, Merdeka 118, and Merdeka Square, alongside playful LEGO food stalls inspired by local pasar malam culture. Highlights include the first-ever 3D LEGO build of a teh tarik seller mid-pour, as well as a 3D LEGO durian seller.
Beyond the skyline, the Centre Court invites visitors into four immersive, hands-on themed experiences based on LEGO Friends, NINJAGO, Creator, and City:
- LEGO Friends Experience: Step into a vibrant, dollhouse-inspired play zone based on the 42676 Fun At The Waterpark set. Highlights include a life-sized slide into a ball pit “splash zone”, a spinning fountain-style merry-go-round, and a hands-on brick pit filled with hidden LEGO animals.
- LEGO Ninjago Experience: Enter a life-sized recreation inspired by the 71866 Ninja Character Display set. Explore a striking monastery photo spot, a tranquil tea room with themed details, and take part in interactive battles as Ninjagos, Arin or Ras, using LEGO minifigures and spinners.
- LEGO Creator Experience: Immerse in a colourful carnival-inspired space anchored by a rotating Ferris wheel model from the 31389 Iconic Ferris Wheel set, complete with lights, motion, and playful displays. Kids can also build and showcase the LEGO ice cream of their dreams.
- LEGO City Experience: Explore a bustling pizza factory inspired by the 60496 Pizza Delivery Service set, where children can craft their own LEGO pizza creations with colourful brick “ingredients” and pile on as many imaginative toppings as they want.
To further enhance the experience, the event will also feature a dedicated LEGO Minifigure Converter zone in the Centre Court. In this exclusive first-of-its-kind experience, visitors can snap a photo of themselves and generate a personalised digital LEGO minifigure, complete with the event’s key visual as the backdrop. The resulting image serves as a playful keepsake for visitors to take home as a souvenir of their experience at the festival.
Esplanade, KLCC Park: The LEGO Football Play Arena
Football fans can step into a stadium-inspired LEGO Football Play Arena right in the heart of the Esplanade. From the dramatic tunnel walk entrance to immersive stadium lighting and crowd ambience, the experience brings the excitement of match day to life.
Inspired by the global excitement surrounding the FIFA World Cup 2026™, the outdoor experience combines the energy of football fandom with the creativity of LEGO play, offering visitors an immersive environment where sport, imagination, and family entertainment come together in spectacular fashion.
Visitors can enjoy interactive activities, including a Make & Take LEGO Trophy, Human Foosball, and multiple photo opportunities featuring an 8-foot LEGO football inspired by the 43019 Football set, a FIFA trophy display modelled after the 43020 FIFA World Cup™ Official Trophy set, alongside displays of newly launched LEGO sets inspired by global football icons, including Cristiano Ronaldo, Lionel Messi, Kylian Mbappé, and Vini Jr.
Collect, explore, and complete your LEGO Mission
Families can elevate their experience with a festival mission card, embarking on a fun-filled adventure together as they complete challenges across five zones in the Centre Court and Esplanade, KLCC Park. Along the way, they can collect stamps, bond through play, and unlock exclusive rewards as they explore the festival.
Suria KLCC x LEGO “Play Run 2026”
Making its Southeast Asian debut, the Suria KLCC x LEGO “Play Run 2026” will bring an entirely new dimension of active family play to KLCC Park on 6 June 2026, combining movement, creativity, and interactive storytelling in a uniquely LEGO-inspired running experience. This 2KM family-friendly run takes participants on a playful journey filled with obstacles and interactive “play-stops”, each designed to spark creativity, movement, and fun.
Participants can join flexible flag-off sessions throughout the day from 9am to 7pm. Each runner will also get their own exclusive LEGO-themed run kit, including a T-shirt, a drawstring bag, a water bottle, a sports towel, and a one-of-a-kind Suria KLCC x LEGO “Play Run 2026” Finisher medal.
Beyond the track, the Esplanade, KLCC Park will serve as a vibrant activation zone to provide a wholesome event experience. In partnership with Suria KLCC’s tenants, the area will feature interactive setups, beauty and wellness workshops, and engaging activities for all ages. Participants and shoppers can join in the fun and stand a chance to redeem refreshing food and drinks.
Registration details for the Suria KLCC x LEGO “Play Run 2026”, including participation slots and event information, can be found on LEGO Malaysia and Suria KLCC’s official channels. Early registration is encouraged as spaces are expected to fill quickly.
The Suria KLCC x LEGO “Play Run 2026” will culminate in a grand finale, where the public can admire a stunning LEGO-themed projection on the side of the Suria KLCC building, from 8pm to 10pm on 6 and 7 June.
Now everyone can play!
From immersive cityscapes and imaginative build zones to football-inspired adventures and family-friendly outdoor activities, the LEGO MY Play Festival promises an unforgettable celebration of creativity, connection, and play. Families, LEGO fans, and visitors from across the region are invited to experience Malaysia’s largest LEGO activation and create memories together at the heart of Kuala Lumpur this school holiday season.
The LEGO MY Play Festival was made possible thanks to KLCC as the Official Venue Partner. Supporting the Suria KLCC x LEGO “Play Run 2026″ as the Official Healthcare Partner is IHH Healthcare, with medical support on event day provided by Gleneagles Hospitals, Pantai Hospitals, and Prince Court Medical Centre to help ensure a safe and enjoyable experience for all participants and families.
For more information, visit the LEGO Malaysia website and Suria KLCC website or head to Suria KLCC to start your building adventure.
Also read: The LEGO Group, in Partnership With Box of Bricks, Announces the New LEGO Certified
