Bigger, Better, Richer & Chocolatey-er Than Ever: Cadbury Unveils a New Way to Captivate M’sian Taste Buds!

Calling all Cadbury fans; get ready to fall in love with chocolates all over again! Malaysia’s most beloved chocolate brand, Cadbury, has unveiled a richer, creamier, and more indulgent recipe for its classic Cadbury Dairy Milk, enhancing the signature taste that fans have loved for generations. This level-up is also announced along with a new King Size 200g bar and a redesigned chunk shape across the entire range, delivering a more satisfying chocolate experience in every bite.

Made by chocolate lovers for chocolate lovers

Crafted with love at the Shah Alam plant by over 250 chocolate-makers, Cadbury Dairy Milk embodies a commitment to quality and innovation. The plant has been certified Halal by JAKIM since 1994 and adheres to the highest food safety and quality standards. Plus, it embraces sustainable practices through recyclable packaging, renewable energy, and sustainable cocoa sourcing, supported by Mondelēz International’s global Cocoa Life initiative.

See Mei Sin, Marketing Head of Mondelēz International (Malaysia & Singapore) said, “Cadbury Dairy Milk has enjoyed a long heritage and brand love in Malaysia for more than 75 years. It has become a huge part in the lives of Malaysians, helping them to share connections, celebrate milestones and create milestones to last. As we continue this journey, we’ve been listening closely to our consumers and evolving with them. Today, we are proud to build this continued connection with our fans with the launch of our new and more enriching Cadbury Dairy Milk chocolates that are richer and more chocolatey with every bite.” 

Not just a chocolate bar

Cadbury’s “Glass and a Half” spirit is rooted in generosity and the belief in uplifting others in meaningful ways. This comes to life through initiatives that celebrate everyday kindness, such as “For You I Would” and for seasonal celebrations, such as “Cadbury Kuih Raya Dari Hati”. As part of their collaboration with MyKasih Foundation, “Kuih Raya Dari Hati” is a bake-for-charity initiative that empowers women from underserved communities with a chance to showcase their skills, earn additional income, and support other communities in need during the festive season. 

Since its launch in 2021, the programme has become a national movement that blends cultural celebration with social impact. In 2024, it was recognised by the Malaysia Book of Records for the baking of 150,000 Cadbury chocolate tarts, donated to over 30 welfare homes and underserved communities through the Food Aid Foundation. More than just for charity, it created real income opportunities ahead of the festive season while fostering a strong sense of community.

What’s next for Cadbury?

The richer and more chocolatey Cadbury Dairy Milk, including in the form of the King Size 200g bar, is now available nationwide. With a renewed recipe and a heartfelt mission to spread joy, Cadbury invites Malaysians to fall in love with chocolate all over again.

Cadbury Dairy Milk is spreading joy across Malaysia with its Purple Truck, travelling nationwide from 1 July to 31 August 2025. This exciting initiative will bring together communities and celebrate the simple pleasures of chocolate through interactive activities, indulgent treats, and unforgettable experiences. Malaysians can expect tastings of Cadbury’s famously rich, chocolatey goodness while embracing moments of togetherness at every stop.

For more information on Cadbury Dairy Milk’s products and activities, check out Cadbury’s Facebook page.

Also read: Cadbury Reveals How You Should Keep Your Chocolate & Netizens Are Shook!