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Bata Malaysia Empowers a Fresh Start to School with Put Your Fresh Foot Forward Campaign


Wob Pr Bata
Source: Provided to WOB

As the academic year approaches, Bata Malaysia, the nation’s leading footwear retailer, launched its nationwide Back-to-School “Put Your Fresh Foot Forward” campaign. The initiative introduces revolutionary school shoes engineered with dual protection against bacteria and odour, transcending comfort to foster a healthier and more enjoyable learning journey for children.

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Running from February 13th to March 10th, 2024, the campaign highlights the back-to-school experience with footwear designed to create a healthier environment for growing feet. Bata Malaysia aims to extend this experience beyond comfort by hosting a Charity Media Lunch in partnership with Dignity for Children, aligning with the celebration of International Women’s Day.

During the Charity Media Lunch held at Eat X Dignity, Bata Malaysia contributed school shoes and supplies, emphasising its commitment to community welfare. The event featured enlightening talks on women’s rights and health by esteemed professionals, aiming not only to support students but also to raise awareness of the importance of antibacterial protection provided by Bata’s Back-to-School shoes.

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“We’re excited to reintroduce our enhanced school shoes with dual protection – a potent shield against bacteria with added defense against odours. Our commitment to fostering a conducive learning environment transcends comfort. With advanced technologies like Life Natural and Memory Foam Insole, we ensure every step is a fresh start, offering all-day protection against bacteria. It’s not just about shoes; it’s about empowering students towards a healthier, more comfortable learning journey, from the first bell to the last,” says Rabi Hasnabi, Country Manager of Bata Malaysia.

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All-Day Protection for Every Step:

The shoes are equipped with Life Natural technology, a powerful shield against bacteria and odour. This innovative technology, derived from 100% natural peppermint oil, offers Dual Protection features:

  • Kills 99% of bacteria and germs: Ensuring long-lasting freshness and protection, reducing the risk of infections and keeping feet healthy.
  • Controls bad odours: Life Natural technology effectively combats odour-causing bacteria, promoting a fresh and comfortable environment within the shoe.


Enhanced Comfort for Growing Feet:

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The shoes boast Memory Foam Insoles for superior comfort and support. This combination of features ensures that every step taken is not only protected but also comfortable, allowing them to focus on learning and exploring without distractions.

To celebrate the campaign, Bata Malaysia offers enticing deals from February 5th to March 17th, 2024, including promo combos and purchase-with-purchase options.

Promo Combos:

    • Combo 1: Two pairs for RM89 (save RM30)
    • Combo 2: Two pairs for RM139 (save RM60)

**Purchase With Purchase:

    • Add 1 backpack at RM59 or 4 pairs of socks at RM29

*T&C Apply and while stocks last.
**PWP is available exclusively at Bata Retail stores only

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The Charity Media Lunch is part of Bata’s ongoing commitment to social responsibility through the Bata Children’s Program (BCP). Through this global initiative, Bata supports education, health, and well-being in communities around the world. The company’s dedication to inclusivity and community empowerment underscores its mission to create a brighter future for children globally.

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Under the BCP, Bata Malaysia has adopted children from a special needs school, SK Pendidikan Khas Jalan Batu in 2022 with a 3-year plan where ongoing projects and fun activities are held throughout the year.

At Bata, diversity and inclusion are the foundation of our strength as a Global Company. They have more than 30,000 employees around the world, representing 55 different nationalities. The diversity of the company is reflected both in their people and in the thousands of products that they sell around the world – in 70 markets – tailored for their diverse customer base.

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As a company, they are committed to promoting an inclusive workplace where everyone feels valued, respected, and heard, providing equal opportunities for advancement and professional development and supporting initiatives that empower women and girls in our communities.

Bata Malaysia is available at BATA stores, BATA website, Shopee (Official Bata Store), Lazada (Bata Flagship Store) and TikTok Shop (Official Bata Malaysia TikTok account).


Also read: M’sian Art Teacher Paints Exquisite Mural on the Floor to Welcome Students Back to School

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