ASICS SportStyle has once again established itself as a pioneering innovator in the local sneaker scene with the first-of-its-kind GEL-LYTE III “Kuala Lumpur Twin Towers” sneakers presented by Hundred% and SneakerLAH. The introduction of the iconic sneaker design will reprise the joint effort initiated last year between ASICS Malaysia with multi-label retail store, Hundred% alongside Malaysia’s biggest sneaker event, SneakerLAH, which will take place online this year.
Leveraging on contemporary synergy between fashion and architecture, the sneaker infuses the style, comfort and technology of the ASICS GEL-LYTE III series and drawing inspiration from Malaysia’s iconic PETRONAS Twin Towers – once the tallest buildings in the world while still being the tallest twin towers in the world today. The result is a timeless and emblematic classic, which represents future forwardness, ambition and the bold exploration of the unexplored.
The design features metallic grey colourway, representing the metallic aesthetics of the Twin Towers while shades of grey capture the various nuances of the famed landmark. Green highlights on the heel cup and a translucent green outsole represent the buildings’ window tint when viewed from the inside and outside respectively. Meanwhile, ASICS’ Stripes take on an iridescent allure, represent the reflection of the tower’s windows during different times of the day, completed with a green translucent sole to mimic a visitor’s vision looking out or in from the tower’s windows.
“The Twin Towers in Kuala Lumpur is undoubtedly one of Malaysia’s most instantly recognisable icons. This is why we looked to this renowned landmark as our inspiration for this unique yet functional work of art. Elements of the towers are adroitly featured in the overall design of the shoe, paying tribute to one of the marvels of modern architecture. With the GEL-LYTE™ III “Kuala Lumpur Twin Towers” shoe, we look to share Malaysia’s pride with the rest of the world, while bridging gaps, because more than just a skyscraper or an architectural wonder, it is also a landmark celebrated the world over,” said Boon Tib Soom Nik, Country Manager of ASICS Malaysia.
Only a limited quantity of 500 pairs will be made available through online raffle on SneakerLAH on 3rd and 4th December and on Hundred% on 12th and 13th December. Winners will be announced following the raffle, before the shoes are packed and shipped to their owners, who can stand as tall and proud as the twin towers themselves!
The introduction of the GEL-LYTE III “Kuala Lumpur Twin Towers” sneakers rides on the heels of the immense success of the ‘Nasi Lemak Shoe’ last year, based on the retro silhouette of the GEL-KAYANO 5 OG sneaker. The design saw the initiation of the brand’s joint effort with Hundred% and SneakerLAH, which also marked the foray of ASICS in the local sneaker scene.
This year, they team up once again for yet another experience that is not to be missed. So mark your calendars and register for your chance to get your hands on the GEL-LYTE III “Kuala Lumpur Twin Towers” sneakers.