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Ain Edruce Is Lazada’s Chief Discount Officer This 9.9 Big Brands Sale!



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To help consumers obtain the best prices for their favourite goods, Lazada Malaysia JUST appointed well-known television personality Ain Edruce as the company’s Chief Discount Officer (CDO). As CDO, Ain Edruce will participate in goods selection and bargaining to guide buyers, with her debut at an O2O (Online to Offline) event at Sunway Pyramid on 5 September, and a specially curated livestreaming show “Lazada Chief Discount Officer Show” for its 9.9 Big Brands Sale from 6-8 September.

As an actress and TV personality who has been hosting since her teen years, Ain Edruce is no stranger in Malaysia entertainment industry where she is now a beloved icon among local audiences.

Biodata Ain Edruce


Ain Edruce shares her excitement


Lazada is revolutionising the way people shop

“Lazada’s shopping festivals, including this 9.9 Big Brands Sale, have become a key growth driver for the nation’s e-commerce space, as well as having a direct hand in revolutionising the way people shop. I am excited to welcome Ain Edruce as our CDO to bring Malaysia consumers with the best deals they look forward to,” said Leo Chow, Chief Executive Officer, Lazada Malaysia.

“Lazada has been my go-to online shopping platform over the years and so, I am truly excited to be part of this iconic brand and to be able to be involved in digging out and bringing consumers the best of the best deals on the platform. The team has been working tirelessly to bargain, discount and collate some of our favourite brands and products this 9.9 and I’m truly excited to share them with our shoppers ‘live’ on our LazLive show on 6-8 September 2020. So please don’t forget to tune in and watch the show because you don’t want to miss out.” Ain Edruce enthused.

Chief Discount Officer Ain Edruce will host the “Lazada Chief Discount Officer Show” via LazLive on the Lazada app from 6-8 September at 9pm where she will introduce exciting surprise deals and unbelievable prices on selected brands and products only available during the live show. Consumers also stand a chance to win giveaways worth up to RM20,000, and enjoy deals with discounts of up to 90% off with free shipping. Up to RM100,000 Lazada vouchers will also be available for consumers to collect during the live show, which then can be used to get even further discounts on 9.9. The show will also be broadcast live on TV3 on 8 September at 9pm – 10pm.


Lazada Malaysia kicks off its 9.9 Big Brands Sale this year with 99 Lazada exclusive brand deals

9.9 Big Brands Sale 3

They also are unveiling LazMall’s new interactive features and interface for a premium shopping experience. This year’s 9.9 sales event will feature a host of exciting Lazada-ONLY exclusive deals, with more Shoppertainment offerings including livestreaming and Coin rewards. Shoppers can expect 24 hours of non-stop promotions, including Crazy Brand Mega Offers with discounts of up to 90%, selected picks on RM1 Crazy Flash Sale, and a chance to redeem an Oppo Reno 4 smartphone.

“This year, we are excited to offer our consumers an upgraded shopping experience with LazMall 2.0. Having more than 99 exclusive brand deals on Lazada is also a sure sign of continued excellence and confidence placed on Lazada by international and local brands,” said Leo.

LazMall, the biggest virtual shopping mall in the region with the widest assortments from over 18,000 brands will feature a new and refreshed look as well as enhanced shopping features on top of its existing promises. LazMall’s authenticity guarantee now offers up to 5 times return for purchases found to be non-authentic, on top of a 15 days hassle-free return policy, guaranteeing 100% authentic quality products with specially curated attractive promotions and discounts.

Leo Chow Ceo Lazada Malaysia


To step up its brand promise, four new features that will be introduced on the platform are:

  1. Beat the Price: Deal-seekers can discover market-beating prices on a daily assortment of top-selling products;
  2. Brands for You: Shoppers can enjoy a customised set of recommended brands based on user interest and recent interactions with the LazMall channel;
  3. Brand Directory: Consumers can access and navigate a comprehensive directory of all brands across categories to seamlessly find the brands they love; and
  4. Follow Button Feature: The LazMall channel now comes with a ‘follow’ button to increase engagements and improve adhesion for consumers to subscribe to and get access to the latest updates on deals and offers.

“Lazada has always focused strongly on innovating and improving the shopping experience to surprise and delight our shoppers. With LazMall stepping up to ‘version 2.0’, we are fine-tuning our existing brand promise to redefine online shopping. By continually enhancing our services, we aim to deepen our customers’ trust, and providing a peace-of-mind premium shopping experience for our consumers,” Leo added.


Lazada Bridges Online and Offline Retail this 9.9 Big Brands Sale

Lazada is also bringing the 9.9 Big Brands Sale to consumers from online to offline through its 9.9 Big Brands Sale O2O event from 4th to 6th September in Sunway Pyramid and Gurney Plaza, to provide consumers with even more exciting Shoppertainment experiences. Consumers can expect exclusive deals of up to 50% off from participating Brands, Flash Deals every hour with discounts of up to 90% off and an additional 15% Lazada Wallet Instant Discount voucher which can be redeemed via the Lazada’s O2O page. Consumers can use the e-wallet rebate when they scan the QR code on their favourite products at the offline store and checkout, to apply the discount and take home their purchases on the spot.

On 5 September, Lazada’s CDO Ain Edruce will be at Sunway Pyramid between 2-3pm to showcase some of the exciting deals and discounts on offer this 9.9. A special livestream session will also be conducted with Lazada’s LazTalent KOLs who will be on-ground to entertain consumers and share their favourite deals, promotions and products on sale. The livestream will also be simulcast to Lazada’s O2O event in Gurney Plaza.

Chief Discount Officer Ain Edruce Slash The Price For You Live Show


Shop, Play and Win!

Lazada continues to bring exciting Shoppertainment experiences this 9.9 where shoppers can win exclusive grand prizes simply by being the fastest to accumulate LazCoins via the COINS page at the top of the app homepage or, through Daily Missions and LazGames.

Stand a chance to win a FREE Oppo Reno 4 smartphone with Lazada’s Coin Race! There are other great prizes from Neckpro, Pandora, Habib, Edifier, iLIFE, Bosch, Taotronics and many more.

Consumers can also use their earned LazCoins to redeem voucher and great rewards:

  • Exchange coins for exclusive 50% discount and RM9 discount seller vouchers on 9.9
  • Exchange coins for EXTRA platform wide free shipping voucher
  • Exchange coins for Lazada Wallet voucher


Maximise Savings with Lazada Wallet this 9.9

Consumers can also opt to pay via Lazada Wallet which continues to be the preferred payment method on the platform due to its seamless, secure and hassle-free payment infrastructure. With more and more Malaysian’s adopting e-wallets and digital payments as part of the ‘new normal’, Lazada Wallet continues to help consumers save more this 9.9 with a host of exciting wallet cash surprises and promotions.

Customers can enjoy a 50% special discount voucher redeemable when they use their Lazada e-wallet on over 50 brands during the 9.9 Big Brands Sale.


To find out more about Lazada’s 9.9 Big Brands Sale, please visit https://lzd.co/99LazMallBigBrandsSaleMY.

Source: Tarahap

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