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40 Years of Convenience: Here’s How 7-Eleven Became an Iconic Staple in M’sians’ Lives!


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Source: 7-Eleven Malaysia

Can you believe it? 7-Eleven has set foot on Malaysian grounds for 40 years! Over the four decades, 7-Eleven has evolved from a convenience store chain to an integral part of our daily lives, catering to our every need, from grabbing munchies for a very late movie night, to those emergency 7E runs when our mom asked us to buy some ice. 👀

And let’s not forget how 7E is always there to save us when we urgently need something at 10pm and every other store is closed! Shoutout to all 7E workers who are always working through the night and even on public holidays! 🫡

As this iconic chain celebrates its 40 years of success, let us walk you through its journey alongside generations of Malaysians.


Tracing the legacy: 7-Eleven’s arrival in Malaysia

Malaysia’s first 7-Eleven store opened its doors in 1984. Throughout the years, 7-Eleven has led the way as Malaysia’s pioneer and largest 24-hour convenience store operator. Breaking new ground, it was the first to offer existing profit-making stores as franchise opportunities, making it easier for local entrepreneurs to jump in. Talk about an amazing #SapotLokal initiative! ❤️‍

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Now, with over 2,500 stores spread across petrol stations, LRT stops, shopping malls, and even hospitals, 7-Eleven is everywhere we need it to be, bringing convenience right to our doorsteps! Whether we’re in our neighbourhoods, at school, or at work, it feels like 7-Eleven is always just around the corner, ready to serve us wherever we go!

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Fun 7-Eleven facts you probably don’t know

We’re all guilty of popping into 7-Eleven for our daily fix without a second thought. 🤫 But here’s the scoop: there’s a whole world of fun facts hiding in plain sight that even us regulars might miss out on:

  • Did you know each store stocks over 2,500 items? From the legendary Slurpee frozen drinks to soft serves and more, they’ve got it all!
  • They’ve been upping their game with more 7-Eleven House Brand products, offering better prices and higher quality on over 200 items!
  • They source local raw ingredients and even launched their very own central kitchen to ensure their food is always fresh, filling, and delicious!
  • By 2023, their My7E app had a whopping 3 million users, all thanks to the exciting perks like exclusive promos and monthly giveaways!

So, next time you’re grabbing your go-to snack, remember there’s a lot more to 7-Eleven than what meets the eye! ?

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A closer look at the Malaysian-favourite 7CAFé

7CAFé was launched in 2021, delighting hungry foodies with fresh food options and top-notch services. By 2023, it had expanded to over 300 stores, catering to hustling Malaysians with an even wider array of Ready-To-Eat (RTE) meals!7E French Toast Egg Mayo Cheese 01 Final

To bring more excitement to the table, 7-Eleven has rolled out new range of Ready-to-Eat products, featuring more than 30 Sandwiches, Onigiris, and Ready-to-Eat pack meals over the past six months under the branding of 7CAFé. What’s even better? Many of these products boast local flavours, catering perfectly to Malaysian taste buds!

You can find these delicious offerings at over 750 stores nationwide, available in all 7CAFés and selected 7-Eleven outlets with open cased chillers.

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Fans of 7-Eleven, catch these exciting deals!

While we continue to enjoy the boundless convenience of 7-Eleven’s services, the brand is also looking to reward its loyal customers in conjunction with its 40th-anniversary celebration! ✨ So, the next time you pop by a 7-Eleven in your neighbourhood, don’t forget to check out these deals:


1. Claim a FREE tiffin carrier 

If you haven’t downloaded the My7E app yet, now’s the time! Don’t miss your chance to claim a gorgeous tiffin carrier: Just spend a minimum of RM15 to get one stamp on the app, collect 7 stamps and you’ll get to redeem a tiffin carrier for FREE! Mark your calendar and enjoy this limited time promo:

  • Stamp collection period: 10 June – 5 August 2024
  • Tiffin carrier redemption period: 24 June – 11 August 2024

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2. Exclusive 40% off at all 7-Eleven stores

Whether you’re stocking up on groceries or grabbing a quick meal, make sure to visit any 7-Eleven store nationwide to enjoy 40% off selected products. This includes fresh food, household items, healthy products, and more. Don’t miss this chance to save big!

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3. Stand to win prizes worth RM100,000!

The 7-Eleven x MyDebit Wave & Win Contest adds even more excitement to your 7-Eleven runs! Just spend a minimum of RM15 per receipt, and you’ll have the chance to win thrilling prizes worth RM100,000, including:

  • iPhone 15 Pro
  • Sony 65″ 4K Ultra HD TV
  • Dyson V11 Absolute+ vacuum… and more!

Even if you’re staying in, rest assured that you can still join the fun by playing 7-Eleven’s 40th anniversary AR games on Instagram and have the chance to win awesome prizes!

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If 7-Eleven has been with you at every stage of your life, now is the perfect time to revisit your favourite convenience store and relive those cherished memories. And what better way to mark 40 years of shared experiences than enjoying a bunch of exclusive discounts and perks, right? 🤩 Plus, these limited-time promos serve as a token of appreciation from 7-Eleven for your unwavering support, so make sure to take advantage of them! 

So, don’t wait—head to your nearest 7-Eleven store today and cheers to many more years of convenience and fond memories! For more information, visit 7-Eleven’s official website, or follow them on:

Source: 7-Eleven

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