Nestlé (Malaysia) Bhd’s Maggi products have remained in their position as the top choice of consumers, being present in 9 out of 10 households in Malaysia.
According to a report by Berita Harian, CIMB Securities shared in a research note that, in overall Maggi product sales; the largest revenue contributor is their instant noodles, followed by stocks and seasonings, sauces, and recipe solutions.
“On average, 2.5 million servings of Maggi noodles are consumed daily in Malaysia. Nestlé Malaysia’s internal market research shows that Maggi holds a leading market share of over 40% in the instant noodle category in Malaysia,”
“As of January 2025, Nestlé Malaysia recorded a year-on-year increase in Maggi’s market share for the Malaysian noodle segment and this is a positive development given the recent slowdown in consumer sentiment,” they said.
CIMB Securities added that Nestlé Malaysia continues to view product innovation as a key long-term growth strategy.
“The company intends to capitalise on new consumer trends by expanding and diversifying its product portfolio while leveraging local expertise to formulate and produce products tailored to regional tastes,”
“Nestlé Malaysia’s plans to continue investing in increasing its production capabilities support this innovation-driven agenda,” they explained.
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