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1664 Welcomes Beer Lovers to Discover the New Side of Blue with 1664 BRUT!


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Source: Provided to WOB

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Get ready for a completely new offering from 1664 as it brings lager lovers a new crisp, golden brew perfect for a night out in town!

Beer lovers are invited to Discover the New Side of Blue with the arrival of 1664 BRUT, a crisp, golden premium lager that transcends the ordinary with its easy drinking and refreshing taste. Made for contemporary beer enthusiasts, 1664 BRUT offers a symphony of sensations, boasting a refreshing and crisp taste that leaves any beer lover wanting more.

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True to its brand promise, 1664 turns simple pleasures into extraordinary experiences. The latest innovation, 1664 BRUT, continues this offering, enhancing every drinking occasion with its refreshingly crisp golden lager with a sparkling twist.

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“We are thrilled to introduce 1664 BRUT to Malaysian beer enthusiasts. As a premium wheat beer, 1664 is already well-recognised in the market. Our new campaign, ‘Discover the New Side of Blue,’ invites Malaysians to experience a fresh offering from 1664 – a crisp, golden premium lager,”

“This innovation enriches our premium brew portfolio and complements our existing 1664 range, which includes 1664 Blanc, 1664 Rosé, and now 1664 BRUT, providing a diverse selection from wheat beer to lager,” said Olga Pulyaeva, Marketing Director at Carlsberg Malaysia.

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“We are particularly proud that we are the first Southeast Asian country to launch this exciting product. With its refreshingly crisp taste and iconic blue bottle, 1664 BRUT is the perfect companion to elevate any occasion.”


As 1664 BRUT makes its way nationwide in pints, cans, and draught at ABV 4.5%, it brings with it a promise to make every drinking moment extraordinary. Redefining sleek and stylish packaging, its gold label against the iconic blue backdrop perfectly reflects the vibrant spirit it embodies. Whether it is a regular hangout session or crushing weekend clubbing adventures, 1664 BRUT is bound to add that extra twist to any occasion.



1664 BRUT debuted in Kuala Lumpur with its first consumer activation at APW Bangsar from June 6 to June 9, inviting guests to discover the New Side of Blue. Transforming ordinary spaces into extraordinary experiences, attendees embarked on a journey to explore this crisp, golden lager.

The event featured a stylish photo zone, personalised graffiti t-shirts, arcade games, and more. Guests were also treated to a refreshing pint of 1664 BRUT, setting the stage for an exciting party with great music. A daily line-up of local and international artists, including VaVa, JB, Cesqeaux, Babychair, and others, elevated the evening into an unforgettable celebration.


1664 BRUT is heading to Penang! 

From June 20 to June 22, 1664 lovers can make their way to Over and Above, Penang, from 8pm to 1am, to be among the first few to try 1664 BRUT. You can register here, limited slots are available.

So, step over to the New Side of Blue with 1664 BRUT – one refreshing sip at a time and experience the extraordinary.


Also read: Feeling The Twist at the Tiger Soju Flavoured Lager Launch Party

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Source: WOB

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