TSUBAKI, the Japanese haircare brand renowned for its beauty innovations, celebrates the modern woman with targeted care for her individual hair and scalp needs. Combining Japanese beauty traditions with haircare technology, the brand offers solutions for concerns including dryness, frizz, lack of volume, hair fall and dandruff, helping women enjoy smoother, more manageable and fuller-looking hair while caring for their scalp.
With TSUBAKI Oil Force and ShineLock Technology helping to lock in up to 72 hours of shine for smooth, bouncy hair, TSUBAKI brings lasting haircare benefits into everyday routines. For women balancing work, personal commitments and time for themselves, this means care that is effective, enjoyable and easy to maintain, complementing their lifestyles and the way they want to look and feel.
“The launch of our TSUBAKI Premium EX Dandruff Care & Repair range marks a new chapter in delivering our promise of ‘Japan Salon Quality Hair at Home’ to more consumers,” said Frederick Ng, General Manager and Country Representative for FineToday Malaysia and Indonesia. “With a full range of solutions for different hair and scalp needs, we can now offer a more complete approach to care, from shine, smoothness and damage repair to scalp comfort. This is an important step in our commitment to helping every woman find the care she needs to enjoy beautiful hair and lasting confidence.”
Through its presence at Watsons Malaysia and other authorised pharmacy retailers, TSUBAKI makes its wide range of targeted hair and scalp care products more accessible to Malaysian consumers.
“Helping our customers feel confident in their beauty choices begins with making quality products and trusted brands more accessible,” said Caryn Loh, Regional Managing Director, Health and Beauty Asia and Regional Exclusives Director for AS Watson. “TSUBAKI strengthens our haircare offering with solutions for different hair and scalp concerns, helping customers find products that suit their needs. Through City of TSUBAKI 4.0, we are delighted to bring the brand closer to consumers, giving them the opportunity to explore its range and discover how haircare can complement their personal style.”
Now in its fourth edition, City of TSUBAKI 4.0 extends the brand’s focus on confidence into personal style through this year’s collaboration with GUNG. The partnership connects the care women put into their hair with the jewellery they choose to express their personality. Together, the brands celebrate the individual touches that make a look feel personal, from smooth, flowing hair to a favourite accessory.
Consumers can discover TSUBAKI’s haircare range at Watsons Malaysia, both online and in-store, through TSUBAKI’s official e-commerce stores, and at other authorised pharmacy retailers. To ensure product authenticity, consumers are encouraged to purchase only from the brand’s official stores and authorised retailers. For more information, follow TSUBAKI Malaysia on Facebook and Instagram.
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