As GE15 looms ever closer, politicians have ramped up their political campaigns through traditional methods such as giving public speeches and helping out the rakyat.
However, some have instead tried less traditional means of campaigning. Recently, incumbent Kepong MP Lim Lip Eng took to Twitter to share a poster of K-pop girl group TWICE along with a photoshopped picture of himself onto the poster.
Apart from the photoshopped image of himself, Lim also included several texts in the poster including the hashtags, #P114, #LLE4Kepong, #pakatanharapan, #roadtoperdanaputra, as well as the text ‘SPECIAL PRU15 SINGLE: Formula of Winning LLE + TWICE’ as well as the voting date.
Meanwhile in his post, Lim also managed to reference TWICE’s songs. “U ask, u get. TWICE and I will rock GE15. I am the candidate that will ‘Talk that Talk’ and will do my best for Kepong residents.”
“I will do my best to ensure that the people of Kepong always ‘Feel Special’,” he further added.
U ask, u get.
TWICE dan saya akan gegarkan PRU15 kali ini.
Saya adalah calon yang 'Talk that Talk' dan akan memberikan yang terbaik untuk org Kepong!
Saya usahakan utk pastikan org Kepong sentiasa 'Feel Special'
UNDI CALON PH NO 4 DI KEPONG!#4Kepong#P114#LLE pic.twitter.com/qtNyjrBlkW
— LIM LIP ENG (@limlipeng) November 5, 2022
Clever campaigning
The post has since gone viral and many netizens praised Lim for his innovative approach to campaigning. A couple of members of the TWICE fanbase called ONCE also told LIM that if he were to bring TWICE to perform in Malaysia, this will ensure that he gets the votes of the younger generation.
“It’s corny but there is no such thing as bad marketing.”
A user commented, “He definitely knows his voters. ONCEs will definitely vote for him.”
Meanwhile, others were more skeptical and questioned why he needed to bring K-pop into politics.
“With all due respect, you don’t have to bring K-pop into politics. Give us good manifestos and we will vote for you.”
“Why use K-pop for a political campaign. This is how you try to get votes? We are not stupid you know,” commented another user.
What do you think of his campaign? Is it innovative or shouldn’t he have brought K-pop into politics.
