Connect with us

Social Stories

Foreign Artist Questions Whether M’sians Relate to White Models on Ads After Seeing Them Everywhere


My Post 3 54
Source: Sara Ryan | TikTok

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

One thing about Malaysia is that often times, you would only see Caucasian or Pan Asian models on advertisements promoting cosmetics or clothing.

Even for some local traditional wear advertisements, you’d see Caucasian models donning the attire instead of local models.

A foreign artists living in Kuala Lumpur, Sara Ryan, took to her TikTok page to question whether Malaysian women actually relate to Caucasian models when they see them on advertisement everywhere we go.

Models 1

She wrote, “I’m not judging, I only want to share my thoughts, what do you think?”


In the video, Sara could be seen at a train station somewhere in Kuala Lumpur, where she noticed an cosmetics advertisements with Caucasian models pasted on almost all of the doorways.

Models 2

Models 3

“This brand thought it would be a good idea to use all the white models to promote their brand, and I mean, look,” she said as she showed the advertisements behind her.

Well, they’re pretty but, I mean, why not local models? I mean, they could use local models, right? Malaysia has a lot of beautiful models, beautiful faces and people can relate (to them). But this one, I don’t know, you tell me. Can you (Malaysians) relate to this?” she asked as she gestured to one of the advertisements with a Caucasian model.


You can check out her video here


Im not judging , I only wanted to share my thoughts , what do you think? #modelingmalaysia #asianmodels #modelsasia

♬ original sound – Sara Ryan – Sara Ryan

What do you think? Should brands start hiring and utilising more local, Malaysian models in their advertisements?

Do feel free to share your thoughts in the comment section.


Also read: M’sian Host Praised in Throwback Clip of Her Defending Britney Spears from Inappropriate Question

My Post 3 52

Source: Sara Ryan
Source: Sara Ryan
Source: Sara Ryan

Follow us on Facebook, Youtube, Twitter, and Instagram for the latest stories and updates daily.

Just In

My Post 1 2024 06 19T170718.079 My Post 1 2024 06 19T170718.079
News37 mins ago

Pudu LRT Passengers had the Fright of Their Lives After Train Became Hot Due to Very Close Building on Fire

Imagine being on the LRT, like any other day, only for the LRT to suddenly be surrounded by heat and...

Collage 5 2 Collage 5 2
News44 mins ago

Man in China Accidentally Kills Cheating Wife After Beating Her Buttocks for 20 Mins Straight With a Shoe

Man or woman, it’s never easy to deal with a cheating partner. Resorting to physical violence, however, is never an...

My Post 1 2024 06 19T162109.519 My Post 1 2024 06 19T162109.519
News1 hour ago

Thai Medical Intern Uses Muay Thai Skills to Fight Off Drunk Nursing Assistant’s Assault

As women, we’re constantly told to sign up for and attend self-defence classes to be able to protect ourselves when...

My Post 1 2024 06 19T114916.411 My Post 1 2024 06 19T114916.411
News5 hours ago

PETRONAS Allegedly Opens 1st Petrol Station Outside of Malaysia, in Brazil!

It’s no secret that Malaysia’s Petroliam Nasional Berhad, or more commonly known as PETRONAS, is the world’s strongest Oil &...

Collage 2024 06 19T113144.133 Collage 2024 06 19T113144.133
News5 hours ago

Study: Malaysia is the 20th Oldest Population in Asia, Yet Forever Young at Heart!

As people get older, they often discover joy and fulfillment in things they might not have appreciated when they were...

Collage 2024 06 19T085653.495 Collage 2024 06 19T085653.495
News7 hours ago

Cleanup Crew Finds Strange Looking Mattress on Bali Ocean, Shocked to See Fully Grown Sea Turtle Inside!

Our oceans are full of trillions of plastic pieces that can stick around for ages, breaking down into microplastics. These...

Feat Image Thai Legalise Same Sex Feat Image Thai Legalise Same Sex
News1 day ago

JUST IN: Thailand Becomes 1st ASEAN Nation to Legalise Same Sex Marriage After Passing Landmark Bill

Thailand made history today after its Senate approved a landmark bill to allow same sex marriages in the Kingdom, making...

Feat Image Competitive Feat Image Competitive
News1 day ago

Indonesia & Thailand Overtake Malaysia in World Competitiveness Ranking for 1st Time as We Drop to 34th

The International Institute for Management Development (IMD) has released its latest edition of the World Competitiveness Ranking which made for...


Latest Videos