Anmum Essential Gold and Anmum Essential are now available in enhanced formulations, designed to support children’s growth and development in today’s ever-connected digital era.
Both formulations deliver a carefully balanced combination of essential nutrients to support the nutritional needs of growing children. The improved formulations now offer an added nutritional support with Lutein, a nutrient that helps to protect eyes and filter blue light, an increasingly relevant need as screen time becomes part of everyday learning and play. Together with key ingredients and nutrients that help support a good gut environment, the focus is to support how children think, see and grow in a more connected world.
4 in 5 Malaysian children are exposed to excessive digital screen time every day³, reflecting how technology has become deeply integrated into both learning and play. As a result, parents are increasingly looking for nutritional support that keeps up with how children develop in today’s environment.
“We’ve always focused on supporting children’s optimal growth with trusted, science-backed nutrition,” said Lim Siew Poh, Marketing Director of Lactalis-Mainland Dairy⁴ Malaysia. “As children today learn and explore in more connected ways, parents are looking for support that keeps up with their evolving needs. With the improved formulations, we are strengthening our nutritional offering to support children’s development more holistically, complementing the care and proper stimulation provided by parents, while continuing to provide the reassurance that parents trust.”
Anmum Essential Gold offers a more advanced formulation with:
- Highest DHA⁵, Gangliosides and MFGM
- Lutein to protect eyes and filter blue light
- Probiotic and Prebiotic to support a good gut environment⁶⁻⁷
Anmum Essential, offering the same core goodness at greater value, contains:
- DHA, Gangliosides and MFGM
- Lutein to protect eyes and filter blue light
- Prebiotic to support a good gut environment²⁻³
Studies showed that DHA, MFGM, and its bioactive components, including Gangliosides, help support IQ⁸ and memory development⁹⁻¹⁰, while Prebiotic helps in supporting a good gut environment by promoting the growth of beneficial bacteria in the gut²⁻³.
The newly improved Anmum Essential Gold and Anmum Essential are now available at leading supermarkets and hypermarkets nationwide.
¹ With proper stimulation and good nutrition.
² Formulation is now added with lutein, which is able to filter blue light and help protect the eyes.
³ Arumugam et al., 2022
⁴ Fonterra Brands Malaysia Sdn. Bhd. is no longer owned by, affiliated with, or acting on behalf of Fonterra Co-operative Group Limited, following its acquisition by the Lactalis Group. The acquired group of companies are now collectively known as Lactalis – Mainland Dairy and Fonterra Brands Malaysia Sdn. Bhd. will update its company name in due course.
⁵ Compared to the product label of major brands of formulated milk powder for children as of December 2025.
⁶ Sazawal et al., 2010
⁷ Syafiq et al., 2015
⁸ Kuratko et al., 2013
⁹ Luque-Uría et al., 2024
¹⁰ Palmano et al., 2015
